Join Justin Seeley for an in-depth discussion in this video Sharing content to LinkedIn from around the web, part of Up and Running with LinkedIn.
- Even though sharing your own updates on LinkedIn is a big part of being on the network, one of the things that makes LinkedIn so interesting to me is the fact that people share content from all over the web that's relevant to my profession. And that's one of the best things you can do to help grow your presence on LinkedIn, is find content that appeals to the audience that you are targeting on LinkedIn and then sharing it. In this movie I'll show you how to share content directly to LinkedIn from around the web. The first method for sharing content onto LinkedIn is to look for a LinkedIn sharing button on the page where the content lives.
So for instance, if I'm here on the lynda.com Article Center and I find this article on doing your own usability testing, I can see right here at the top that there's a little button that says In for LinkedIn. And by clicking this, I'm instantly going to be brought to a sharing screen for LinkedIn. The sharing screen looks something similar to this. And when I'm ready to share, I can go down to the bottom and type out an update. So I can say "This is a great article on usability testing and a must-read for any aspiring web designer." Then I'll make sure that I choose who I share it with, in this case, the public.
And then I'm just gonna click Share. Once that goes through it says, "You've successfully shared this update." I can close this window and then I'll go back to LinkedIn. Let's go now and see my recent activity. In my recent activity, you can see there is my usability testing. I actually posted twice, so I'm just going to click delete on the duplicate there. And now you can see it. So it says, "This is a great article on usability testing and a must-read for any aspiring web designer." Which is pretty cool. Now, what if there's no sharing button on the content? Then, the easiest way to get that content onto LinkedIn is to simply go up to the URL bar inside of your browser, copy that URL using your keyboard or by going to Edit and choosing Copy.
Then go back over into LinkedIn and I'll go back to home and choose "Share an update". Within the share update screen, all you have to do is paste in that URL. LinkedIn will automatically go out and find that content, link to it and if the content creator has added an image for that content, it will show up here. You can also see if there are multiple images associated with the post and you can scroll through them to find the proper one for sharing that update. Then all you have to do, type out your message, choose who you're sharing with and click the Share button.
It's the same as going through the share button on the lynda.com website, only this time I used the URL on LinkedIn itself. Remember, the content that you share on LinkedIn is completely different than the content you would share on any other personal social network. This content should be highly curated and targeting your specific niche and going along with your goals on LinkedIn.
- What makes a LinkedIn profile stand out?
- Adding work experience and education to your profile
- Finding and adding contacts
- Sending messages
- Sharing status updates and content from the web
- Asking for, and providing, recommendations
- Interacting with companies
- Finding a job on LinkedIn
- Starting and growing a group
- Managing your account