Contribute content to your network by posting updates, sharing links, or posting pictures that are all work-appropriate.
- [Oliver] Your LinkedIn newsfeed is a great place to find news, trends, and opportunities related to your field. But it also provides you with an opportunity to share content and updates in order to provide value to your network and help build your personal brand. As a student, I recommend that you take an active approach to LinkedIn. When you come across interesting articles or news stories related to the field you're in, share them with your network. In doing so, not only do you provide great value for others, but you also help to brand yourself as a thought leader in your field.
It's a chance to get your name out there, to show what you're passionate about, show that you're willing to help others, and show that you're up-to-date in your field. Let's take a look at how we can do this. I'm currently logged in to my LinkedIn account and here you can see my newsfeed. Above that, we have a section that says Share an article, photo, video, or idea. Now if I click inside here, I can begin typing. It lets us know that if we want to send this to a specific person, or make sure that they receive that message, we can type the @ and then they're name.
But in this case, I just want to send a message out to my entire network. So what I can do is begin typing in here or I can post a link down below, I can add images, and add a video. In this case, I want to share an article that I wrote last year. And in another tab, I have this article, it's called 10 Skills All Students Need to Be Successful. This is a topic that I'm very passionate about and I want to share this article with my network. So I'm going to go ahead to the top and copy that URL. Now I'll go back to my LinkedIn account and here I'm going to type out, these are the skills I believe that students need to have.
What skills would you add to the list? Now below this or next to this, I want to paste that URL and notice when I do, that it generates this image that goes along with that article, so they pulled that right from the article. Now below it says 10 Skills All Students Need to Be Successful and this will appear on the post. So if I like the way it looks, I'm ready to go, and I can go to the bottom and click on Post. I'll do that and now it appears in my timeline and it's shared out with my network.
So my network will be able to like that, they'll be able to comment on it, share it, and more. Now I want to go over another way that you can share things. In another tab, I have an article here on The New York Times that says What's the Most Expensive College? The Least? Education Department Puts It All Online. So lets say this is an article that I want to share with my network. Well, on most websites you'll notice these share icons and they have icons for different social media sites. Here on The New York Times on the far right they have this share icon that when I click it, it allows me to select how I want to share it.
Do I want to share it via email, on Facebook, Twitter, Pinterest? One of the options is LinkedIn and if I click here, it automatically generates this LinkedIn post. So it has the title of the article. It has an image and I can click here between two different images. However, they are the same in this case. I can share this as an update if I want. If I don't want to, I can check that and then I can type in here if I want. So I begin to type a message saying something about why I shared this or why I think that's interesting.
Down here, you can decide if you want to post it to groups or send it to individuals. And you can also decide if you'd like to post it to Twitter as well. Now when you're done, you click Share, and this will also appear on your timeline. So I wanted to point this out because most sites will have the ability to automatically post an article to a social media site like LinkedIn. So when you come across an article that you feel provides value to your network, go ahead and post it. Notice that all of my examples are related to education, schools, and students.
This is intentional because when I'm posting in my feed, I want to make sure that it's relevant to my brand so it's something that my connections and I have in common. I'm not posting articles about puppies and politics. LinkedIn is a platform to share information related to your professional life. Save the personal stuff for Facebook or a different social media site. Now the content you post will likely be different than mine and that's okay. You're goal should be to provide value to your particular network. A couple guidelines that I want to share on posting to LinkedIn.
The first is that keep your content professionally appropriate. Meaning, if it's not something that you'd share in an email or in person with your co-workers or boss, it probably doesn't have a place on LinkedIn. The second thing I want you to keep in mind is post at a reliable cadence. Posting 10 times a day is probably a little much and your messages will be watered down. But maybe posting a couple things a week is something that's manageable and helps to keep your account updated and engaged. Honestly, do whatever works best for you. Remember that a LinkedIn account that doesn't have any updates for a long period of time may send the wrong message.
Finally, I want you to keep in mind the best interests of your network. Say that I never post about photography or underwater basket weaving, and suddenly I start flooding my feed with that type of content. Now this wouldn't make sense, because the people receiving my updates would be wondering why I've all of sudden switched gears. Try to keep your posts appropriate to what people know and rely on you for. Above all, have fun contributing to the conversation and building your personal brand.
- Creating a LinkedIn profile
- Growing a professional network
- Following companies and influencers
- Sharing updates and articles
- Sending and receiving messages
- Searching for jobs
- Upgrading to LinkedIn Premium
Skill Level Beginner
Q: This course was updated on 10/18/2018. What changed?
A: The following topic was updated: LinkedIn Groups.