Contribute content to your network by posting updates, sharing links, or posting pictures that are all work appropriate. In this video, learn about how to share content and resources through your newsfeed.
- [Instructor] Your LinkedIn news feed is a great place to find news, trends, and opportunities related to your field, but it also provides you with an opportunity to share content, share updates, resources, and more, in order to provide value to your network and to build your personal brand. As a student, I recommend that you take an active approach to LinkedIn. When you come across interesting news articles or stories related to your industry, you find productivity tips or other valuable topics, share them with your network. In doing so, not only do you provide great value for others, but you also help to brand yourself as a thought leader in your field. It's a chance to get your name out there, to show what you're passionate about, show that you're willing to help others and show that you're up-to-date in your field. Let's take a look at how we can do this. I'm currently inside the account that we created for Maria and here in the center is her news feed. But up at the top, we can see the area of the news feed where we can post something to our news feed. I can do this by clicking on start a post. I'll click on there and a pop-up appears allowing us to start typing it out. Now, at the top, we can decide who the post is for. You can choose anyone on LinkedIn, even anyone on LinkedIn plus Twitter if you have your Twitter account connected. Just your connections. Or you can go to advanced settings. Right now, I want to share this with anyone on LinkedIn, so I'll click Done. And then inside of here, I can start typing out this message. Now, in another tab I have that article right here. It's "Three Tips For Effective Social Media Marketing." And if I want to, I can go up here, copy this URL, and then go into my post, and paste that. So once I paste it, you'll see that it'll generate this image for it, so here I have, check out this excellent article I just read on social media marketing, and then I shared this article. Now, at the bottom I could add hashtags if I want to. This will help it reach a bigger audience as well as organize it. And then at the bottom, I can attach different things, such as an image. I can attach a video to a post, and a document or a file as well. Once I'm done, I can click Post and this will now post to my news feed. Now, another thing that you can do oftentimes when you're on the Internet is if you come across a great article, most websites will provide you the opportunity to share it on social media just by clicking on a button, and here you can see that in this article, over to the left, it has Facebook, Twitter, and LinkedIn. If I click on LinkedIn, from right inside of this article, it allows me to share that on my LinkedIn post. So I could share here in a post or a private message. Let's say I clicked on post, then I could type in my message up here. I want to go back over to my LinkedIn post. Now, the feeds are also a great place for you to see questions that other people in your network are posting, or asking for advice. If you can answer a question, or help someone out, do it. Hopefully you'll build a strong network that'll also be able to help you out when you need it. One final thing you can do if you feel very motivated is to click here on Write an article up at the top, and this allows you to publish an article on LinkedIn that is directly connected to your account. So I'm not going to go over this in detail. It's pretty self-explanatory, but if you do have ideas, experiences, and things that you want to share, you can create a post right inside of here. Add images, add your headline, add the message, and this will be attached to your LinkedIn account and then you can share it out with your network. A couple guidelines I want to share regarding posting on LinkedIn. The first is keep your content professionally appropriate, meaning if it's not something you'd share in an email or in person with your coworker or boss, it probably doesn't have a place on LinkedIn. And I keep the personal stuff, family photos, puppies, and politics, to Facebook or another site. Your posts on LinkedIn should provide value for your network. The second thing I want you to keep in mind is to post at a reliable cadence. Posting 10 times a day is probably a little much, and your messages will be watered down. But maybe posting a couple things a week is something that's manageable and helps you to keep your account updated and engaged. Honestly, do whatever works best for you. You don't have to post all the time, but remember that a LinkedIn account that doesn't have any updates for a long period of time may send the wrong message. Finally, I want you to keep in mind the best interest of your network. Say that I never post about photography or underwater basket weaving, and suddenly I start flooding my feed with that type of content. This wouldn't make sense because people that have been receiving my updates would wonder why I've suddenly switched gears and then posting about a different topic. Try to keep your posts appropriate to what people know and rely on you for. Above all, have fun contributing to the conversation and building your personal brand.
- Creating a LinkedIn profile
- Growing a professional network
- Following companies and influencers
- Sharing updates and content
- Sending and receiving messages
- Searching for jobs
- Upgrading to LinkedIn Premium
Skill Level Beginner
Q: This course was updated on 10/18/2018. What changed?
A: The following topic was updated: LinkedIn Groups.