Contribute original content by posting updates, sharing links, or posting pictures that are all work-appropriate.
- [Instructor] Not only is LinkedIn a great way to find news, posts, and resources, but it provides a great platform for you to share these things with the world. In this video, we'll take a look at how to post inside of LinkedIn. Now, I'm on my LinkedIn home page, and here you can see the newsfeed which we just discussed. Notice, however, that at the top of this, it says that we can share an article, photo, or update. This is where we're able to create and share our posts. I want to mention again that the best way to utilize LinkedIn is to provide win-win relationships.
This is a great platform for you to share articles that you find beneficial, to post news and updates, and to share resources with others. In doing so, not only do you provide great value for others, but you help to brand yourself as a thought leader in your field. It's a chance to get your name out there, show what you're passionate about, show that you're willing to help others, and show that you're up to date in your field. These are great things, whether you're using LinkedIn to find a potential job, collaborate with others, or spread the word about the work you're doing.
Let's take a look at how I can do this. I'm going to switch over to another window here and this is a post that I recently had on 10 Skills All Students Need to Be Successful and this is something that I'm really passionate about. So, I'm going to go up here and copy this URL. And next, I'm going to go inside here and click on Share. And I'm going to click in, Check out my recent post on the LinkedIn Learning blog and then I'll post this URL.
And notice when I do, that LinkedIn will generate the image from that post here. When I'm done, I can go to the bottom and decide whether I want to post this publicly, publicly on LinkedIn as well as Twitter, or if I just want to post it to my Connections. In this case, I want to post it publicly, so I'll go ahead and click Post. And now that's shared out, and as you can see, that is me that sent that out, and people can click on this, they can share it, they can like it, they can comment on it.
Another way to share information on LinkedIn is when you're navigating the internet and you find an article or something relevant to your brand that you'd like to share. Many articles will give you the option to share them out on social media sites, such as LinkedIn. I'm going to show an example. So here I'm looking at an article that says, What's the Most Expensive College? The Least? Education Department Puts It All Online. So here, if I like this article and it's something I want to share with my Connections, I can go ahead and share this. Now I apologize that all of my examples are related to education.
However, when I'm posting in my feed, I want to make sure that they are relevant to my brand, so this is something that my Connections and I have in common. Now on the right hand side, I see here that I have Facebook, Twitter, email. If I click on this arrow, it also allows me to share it using other methods, and one of those is LinkedIn. So if I click here on LinkedIn, it automatically populates a window and says Tuition Comparison Site Begun by Education Department, and I can add in here, if I'd like to.
I can click down here if I'd like to also post it to Twitter. I can post it to groups, send to individuals, and more. So I'm going to share this on my timeline as well. I'll close that out, navigate back here, and if I refresh this, and there's been some posts since then. So it should be on my timeline, though, that I shared out that post from the New York Times. So a couple notes for you on general guidelines about posting LinkedIn updates.
The first is keeping your content professionally appropriate, meaning if it's not something you'd share in a email or with coworkers in person, it probably doesn't have a place on LinkedIn. The second thing that I want you to keep in mind is post at a reliable cadence. Ten times a day is probably a little much, but maybe two to three times a day is good for you. Now, you don't have to do this. Maybe you only post every once in a while when you find something relevant. It's really helpful if the people you're connected to see consistency, though, in how often you're posting so that it's not hit or miss.
And finally, I want you to keep in mind that your posts are a representation of your personal brand. So let's say that I never post about photography or underwater basket weaving and suddenly I start flooding my feed with this type of content. Now this wouldn't make sense because the people who are receiving my updates in their feed are doing so because of the topics that I normally post about. People will probably be wondering what's going on with you and why the sudden shift. Try to keep your posts appropriate to what people know and rely on you for. And above all, have fun contributing to the conversation.
- Creating an effective LinkedIn profile
- Configuring a public profile and profile URL
- Finding and adding connections
- Exploring messages
- Navigating LinkedIn Groups
- Following companies and influencers
- Exploring the feed
- Publishing articles
- Configuring privacy settings
- Exploring account types