When crafting your message, who the message comes from is important, and your Sponsored InMail plays a big role in representing both your brand and the reader's experience. Irina Skripnik demonstrates how to navigate the sender permissions during your Sponsored InMail setup, and add a new sender to your Sponsored InMail message.
- [Instructor] When you're crafting a message, who the message comes from plays a big role in representing your brand. Let's take a look at how to set up sending permissions for your Sponsored InMail. By now, you've already started to create your campaign. And as a next step, you need to set up who your message will be addressed from. Recipients of your Sponsored InMail will see the sender alongside the subject line of your message. Now, at the top, enter a name for your Sponsored InMail creative. For example, Events 2017 Spring Real Estate.
Now next, click Add Sender. You can also use yourself as the sender as the default. Now, having the Sponsored InMail come from a recognized prominent or credible person will positively contribute to your campaign. As a best practice, you should consider notifying the person you'd like to add as the sender so they are aware. Remember you must be a first-degree connection with that person if you'd like to add them as the sender. Search for your sender, click into their profile, and then click Send Request.
Now, it may take some time for them to accept your request. Once they've accepted your sender request, you'll see their name show up as the sender and you'll be able to select them as approval. At the moment, because Sally hasn't approved, I can't select her as the sender so I'll continue to use Reggie as the default. Once you've added someone as the sender and they accept, they're automatically granted view access for the specific account and all the campaigns within this account. Once their approval has been granted, you're able to sign them as a user to any campaign within this account.
Now, if you remove someone as the sender, your campaign will automatically stop delivering and the campaign creator will become the default sender of the message. So in this particular example, if you removed Sally as the sender, Reggie would be the default sender. Now, one quick note is if your sender does not have a profile picture, you will not be able to add them as a sender and move on to the next step. So remember, when considering who to use as the sender, the person should be relevant to your campaign, company, and credible within your target audience.
- What is Sponsored InMail?
- Setting up your campaign
- Crafting your message
- Adding your bid and budget
- Setting your campaign live
- Reporting on your campaign