When crafting your message, who the message comes from plays a big role in representing both your brand and the reader's experience with your Sponsored InMail. In this tutorial Irina Skripnik, Senior Product Marketing Manager at LinkedIn will demonstrate how to navigate the sender permissions during your Sponsored InMail setup. You'll learn how to add a new sender to your Sponsored InMail message.
- [Narrator] When you're crafting your message, who the message comes from plays a big role in representing both your brand and the reader's experience with your Sponsored InMail message. Let's take a look at how to set up sender permissions for your Sponsored InMail. By now, you've already started to create your campaign by giving it a name and selecting the language of the target audience you'd like to reach. And as the next step, you will need to set up who the message will be addressed from. Recipients of your Sponsored InMail will see the sender alongside the subject line of your message. Let's begin at the top.
Enter a name for your ad name, which is the message name by clicking into the text box where the pencil icon. The name should help you differentiate different messages you are setting up, especially if you are running an A/B test to see which one performs best. Next, we'll select the sender. Having the Sponsored InMail come from a recognized, prominent or credible person, will positively contribute to your campaign. As a best practice, you should notify the person you'd like to add as a sender, so they are aware. At times the recipients may want to follow up with the sender directly, and it may be a subpar experience if no one replies back to them.
By default you can select yourself as a sender to add a different LinkedIn member sender, click Add sender in the center of the screen of the Sender module. Please remember you must be a 1st-degree connection with that person if you'd like to add them as a sender. Click to add sender. Type in the person's name in the text box. I've entered Joan's name to start. Ensure that you are selecting the correct person from the drop-down by clicking on their name. Click Send request to complete this step.
This will trigger an e-mail notification to the requested sender, explaining what is required of them with a prompt to accept or deny your request. Once the user clicks on the action link, they will be taken to their Campaign Manager account where they will be able to manage their sender permissions in the top right. A pop-up box will appear with the option to Approve or Reject your request. Existing requests may also be rejected if they've already been approved and approved if this is something that's been rejected in the past.
The user will click to Save changes and you will receive a confirmation e-mail, stating that the user has either accepted or denied your request. It may take some time for them to accept your request, so let's move forward with Samantha as the default user. A few quick notes. If you remove someone as a sender, your campaign will automatically stop delivering and if your sender does not have a profile picture, you'll need to add them as a sender but you will not be able to move forward at the next step.
You'll need to either ask them to either change the profile picture or you'll need to select an alternative sender. As a best practice, please ensure the person whose picture and name you'll be using who will be a sender, is aware in advance and when considering who to use as a sender, the person should be relevant to your campaign and credible with the target audience.
- What is Sponsored InMail?
- Setting up and managing your campaign
- Crafting your message
- Adding your bid and budget, and setting your campaign live
- Reporting on your campaign