Walk through the set up process for a new LinkedIn account and verify your account.
- [Instructor] In this video we'll take a look at how to set up a new Linkedin profile. In order to demonstrate this, throughout parts of this course, I'll be seeing up an account for Tracy Westbay, who's a creative director at Explore California. First, you can get to the signup page by navigating to linkedin.com. Now keep in mind that the look and layout of this signup page may change but the process for signing up will be the same. So these fields here are pretty intuitive. First, I'll type in Tracy's first name and last name, then I'll enter in her email address, and then I'll create a password.
I suggest creating a quality password for your account since you'll be sharing very important information about yourself. I suggest a password with 10 or more characters including upper and lowercase letters, numbers, and special characters, for example, a punctuation mark. Now make sure, however, that you create a password that you'll remember and if you write it down store it in a private and secure spot. Finally, once I have these fields filled in, I'm going to click on Join Now. Next Linkedin will prompt me for some basic profile information.
I'm going to go ahead and fill in some of these but we'll take a look at some more account setup in an upcoming video. So, I have in here her country and then I'll put in zip code. I'll click Next. At the top it asks whether or not we're a student. In this case, Tracy is not. And then it asks for Job Title and in this case Tracy is a Creative Director. Now you'll notice that when you start to type in a job title, it may automatically populate here and you can click on it.
If not, that's fine, just enter in the job title. Next I'll type in the company and same thing here, it may automatically populate and here one shows up but that is not the one that I'm looking for so I'm just going to keep Explore California. When you start typing in this field, your company may auto populate and if it doesn't, that's okay, you can just type it in. Next I need to fill in industry. Well, in this case it's not necessarily the industry that your company's in but perhaps the industry that you are in. In this case, Tracy is a graphic designer, she's also a creative director, and therefore we have several options we can choose from.
She does a lot of digital marketing and that's what she's strongest at, so I'm going to go down here to Marketing & Advertising. You'll notice that there are a ton of different industries that you have to choose from. I'll click that and when I'm done there I'll click Next. Then Linked asks what we're most interested in with regards to the purpose of our profile. This information does remain private but Linkedin uses it to personalize our experience. In this situation, I'm open to what's going to happen for Tracy, so I'm going to go ahead and click on the last one that she is not sure yet, I'm open.
I'm now at the point where Linkedin is ready to confirm that I am in fact a real person by asking us to verify our account. I'm going to go ahead and open up Tracy's web email for Explore California, I have that in another tab here, and down below, here's the message I receive from Linkedin giving me this six digit verification code. I'm going to copy that and then go back over to my Linkedin account and I'll paste that in there and click on Verify.
Next is a prompt to download the app so you can take Linkedin on the go with you. I'm not going to do this right now but realize that this is available for you via the app store for Apple or on Google Play for Android. The mobile app is a very useful tool that I do recommend. In this case I'm going to click on Next. Next Linkedin's going to suggest some people who you may want to connect with based on what you've filled out so far. Now you can go ahead and make these connections by clicking Add 14 connections. You'll notice up here that each of them is automatically checked.
If I wanted to uncheck some of them, I could do that and then click on add, say, 12 connections. Right now I'm going to go ahead and skip this, however. Now this is the first opportunity we have to add a profile picture and if you have your profile pic ready to go, you could go ahead and do that but I'm going to show you this in another video so, for now, I'm going to click on Skip. Next we can pick some topics that we're interested in. This is an important step because Linkedin uses this to help customize our newsfeed. So right now they have checked, based on everything I've filled out so far, Economy, Professional Women, Entrepreneurship, Green Business, Leadership & Management.
Now I can uncheck some of these if I want to, I can also scroll down and check out some other ones, for instance, Technology, Marketing & Advertising, as well as more, so there are quite a few here that you can choose from and it really will personalize your newsfeed so I highly suggest that you take the time to click on some of these. When you're done, you can click on follow those channels and just like that, we have our Linkedin account created and although it's created, it's far from complete.
Throughout the rest of this chapter, we'll take a look at how we can continue to customize our profile in order to make it stand out and help you accomplish your goals.
- Creating an effective LinkedIn profile
- Configuring a public profile and profile URL
- Finding and adding connections
- Exploring messages
- Navigating LinkedIn Groups
- Following companies and influencers
- Exploring the feed
- Publishing articles
- Configuring privacy settings
- Exploring account types