Budgeting and scheduling are the last steps in setting up your campaign on LinkedIn. Learn how to set your bid and daily budget, and your campaign's start and end dates.
- [Instructor] When setting up your campaign on LinkedIn, the last and final step is the budget and the scheduling. This is where you set your bid, your daily budget as well as your campaign start and end date. Let's explore this page from the top. We'll start with the Bid Type. For sponsor content there's two different Bid Types. You can either choose our Cost per click CPC, or Cost per a thousand impressions which is CPM. Depending on your campaign goals, you can select one or the other. Now next is the daily budget. And that's the amount you wish to spend within one day.
I recommend to set a a higher daily budget or match the daily budget to a total budget so that your campaign can pace in a healthy way. And this budget can vary depending on what your goals are. Now the bid is probably the most important part when it comes to pacing your campaign. Depending on the target audience that select, it may be less or more competitive. Enabling audience expansion on the targeting page, will help you with your bid and help you be more effective to reach a bigger or wider audience. The suggested bid is what the platform recommends depending on what the other advertisers are bidding on the platform.
So for example here the suggested bid is $8.57, based on what similar advertisers are bidding which is between $7.79 as well as $12.16. If you're not hitting your campaign goals, that means that your bid may not be high enough, and you may be loosing against other advertisers. Consider adjusting your bid up, if you want to reach your campaign goals and expand the reach of your audience using expansion, so that you can get a lot more of a chance to deliver to a wider audience.
Now when it comes to campaign start date, you can either start immediately, or you can schedule a start date in the future. Similarly with a campaign end date. If you do not set an end date, your campaign will deliver indefinitely as long as you have a daily budget, but no total budget. Remember to set a total budget if you want your campaign to end at a specific threshold. Now Ad rotation is something that we're able to set up in order to optimize click through rate for better performing ads, or you can allow ads to rotate evenly.
This once again plays into your campaign goals. Review your bid and a campaign start date as well as your budget and then you're ready to launch your campaign. If you're not ready to launch your campaign, you can save it as a draft. There's some helpful related articles that you can read through to familiarize yourself more with the auction on LinkedIn, and once you're ready, go ahead and launch your campaign, because you'll always be able to go in into your campaign and adjust your bid and budget settings.
- Discovering content you already have
- Developing new content
- Promoting content through your employees
- Creating a campaign
- Navigating the Campaign Manager ads platform
- Creating a new Sponsored Update campaign
- Creating a new Lead Gen Form campaign
- Setting a budget and schedule for your campaign
- Adding conversion tracking to a campaign
- Campaign reporting
- Optimizing your campaign
- Rich media and targeting best practices