Always be job hunting using LinkedIn robust postings, including premium level insights on how qualified you are.
- [Instructor] If you're looking for a new job, or even exploring the possibility of switching jobs, LinkedIn is definitely the place to be. LinkedIn combines the power of networking, sifting through jobs, and now learning new skills for those jobs, all in one platform. Let's take look at how to search for jobs. Now there is a difference in the features and functionality that you'll have, based on whether you have a free LinkedIn account, versus a premium subscription. So I want to take a look at both, first let's take a look at a free account, and to do this, I'm going to navigate back to the profile that I created for Tracy Westbay, she has a free account, and let's take a look at how she can start looking for jobs.
In the top navigation bar, I'm going to click on the Jobs icon, from here, LinkedIn offers some jobs that she may be interested in. You can see here, creative director, associate creative director. Now these jobs are generated based on the profile that she's built so far, including her work title, her education, her interests and so on. So if I scroll down, you'll see different jobs that she may be interested in, now you can also update your preferences, and let LinkedIn know a little bit more about what you're looking for.
So if I click here, she could add a location, let's say that Tracy's looking for a job in a specific area, I could add that here. Down here it asks, which experience levels are you interested in? All the way from training to manager to CXO. Now here, let's say that Tracy is interested in an entry level, all the way up to a manager position. Next you can add in what industries you're considering, and they give some recommendations down here. I'll include marketing and advertising, and then if you want, you even add other industries.
What size company would you like to work for? In this case, I'm going to leave that open, and say anywhere from one to 10,000 plus. The next thing you can do is let recruiters know that you're open, so this is so that you can share that you're open, and let new opportunities come to you. That's another great thing about LinkedIn, is that you can actively look for jobs, but at the same time, recruiters may be actively looking for people like you. I'll scroll down more, and it asks if you want to share your profile with those looking. Here I'll click Yes, to turn that on.
Right now, because Tracy is looking for jobs, I'll also turn that on. Now, what kind of jobs are you considering? You can add in here, titles, some other words I could add in here, creative director, I could add web designer, whatever I wanted. And in this case, she's looking for a full time job. I could leave an introduction, and again, we mentioned location. I'm going to click Done, and as you see, it then updates the job opportunities for Tracy, based on what she entered in. So if I scroll down here, you'll see that there are quite a few of them.
I'm going to click up, and click on one of these jobs. Now what it lets you do here is to save jobs that you're looking at, it also gives you a ton of information. It'll give a job description, so Tracy can look and see what level this job is at, what industry it's in, the employment type, and job functions. She can look to see if she has the proper qualifications and specifications that she would need for the job, and more. Now, if I scroll down, she also has the opportunity to follow this company, so if she's looking and says, wow, you know what, Contour Design does seem like a pretty cool company, I want to follow that, she will then start to receive some of their updates in her news feed.
I'm going to go back here, and I'll click on another one. Now this is another one that again, you could save, and notice that on this one it says apply on company website. So for many of these, it allows you click here, it'll bring you to that company website, and you can begin applying for that job. They're not all like that though, and I'll click on another one, and see if we get lucky, and we did. So Creative Design Lead here, for LMS, Inc., it allows you to apply right inside of LinkedIn, and that's an awesome feature.
So you don't have to go to an external site to do it, you can click on Apply, and it allows you to add your resume, and several other things. Now for many jobs, you won't even need to submit a resume, you can just actively put forward your LinkedIn account, and that will act as your digital resume. So that's why it's important to keep your profile updated, and include anything that really, you would include on a resume. Scroll down here, and as you see, she can follow that company, and so on. So now I want to switch over to my account, and let's check out some of the things that we can do with a premium account.
So here I'm going to click on Jobs again, and one feature is, at the top it says, whenever we uncover new jobs, where you'd be a top applicant, we'll show them here. So often times it will show jobs up here that say you would be in the top 10% of applicants, and it will generate them up there, giving you a better sense of jobs that you have a really good chance of getting. Now I notice here, many jobs that they do list, let's say, for instance, learning assistance coordinator, at a university, right here is one that I could apply on a company website.
I actually have this one saved right now. When I scroll down, again, I can find out more about this job, it even gives me the compensation, tells me the seniority level, industry, employment type, job functions, which is a great thing. Now when I scroll down, here's one of my favorite parts about having a premium subscription. It gives you competitive intelligence about applicants, so in other words, it's telling me right now, that I'm in the top 25% of 23 applicants. It's telling me based on my LinkedIn profile, I'm strong in my current role, my skills match up well, my past experience, not as much, but is still here, am in the top 25%.
You have five out of the top 10 skills among all other applicants. It's also telling me the seniority level, and the education of other applicants, so this is a great way to look at the comparison of how you match up, compared to other people that are checking out this job. When I scroll down, it gives me that location, as well as more. Also in the premium feature is, an inside look at the company and it's employees. So it will tell you more about them, including where they're hiring from, some of the schools that they're hiring from, and more, as well as gives me connections that I have in my network.
So there's a lot you can learn, and a lot of features that are offered in a premium account when you are searching for jobs. Now on the right hand side, it lets me know some other jobs that people who are viewing this job, have taken a look at. So in other words, these might be some that I also might be interested in. Program support, marketing coordinator, and some of these, so, it offers some jobs that you can check out, related to this job. Now I want to go over one other aspect of the LinkedIn platform that is probably my favorite feature, and I'm really excited about this, and that is the Learning icon.
So here I can click, at the top, on Learning, and this will bring up LinkedIn Learning. This is a great way that we can keep our skills updated, so that we're always relevant, and we're always ready to take on that next role. Inside of here, it offers a ton of different courses that we can take, and we can search them by different types. So if we want to search in a certain industry, or whatever, it will give us recommendations as far as courses that we could take, so that we can add these to our profile and continue our journey of life long learning.
Now LinkedIn Learning is something that's only available to people with a premium subscription, but it is a very valuable asset. So as you can see, LinkedIn is a great platform, in which we have the ability to search for, apply for jobs, we can network, as well as learn new skills that keep us relevant in our industry.
- Recognize how to choose which industry you are in when setting up your LinkedIn account.
- Name the two options you have for writing your LinkedIn profile summary.
- Explain how LinkedIn lists your skills based on endorsements.
- Recall what recommendations on LinkedIn profiles are compared to.
- Identify the new messaging service in LinkedIn that allows you to instantly communicate with other users who are online.
- Recognize the benefits of using private mode in LinkedIn.
Skill Level Beginner
Q: This course was updated on 02/16/2018. What changed?
A: New videos were added that cover exploring company insights and improving your search on LinkedIn.
Q: This course was updated on 10/17/2018. What changed?
A: The following topic was updated: LinkedIn Groups.