Using modifiers, you can perform much more targeted searches. We'll see how you can use these modifiers in the Lead Builder. Specifically, we'll use the OR modifier and we'll see the best way to search using terms consisting of multiple words.
- [Voiceover] In this movie, I want to look at something that will give you a little more power when searching for people with specific job titles in Lead Builder. We're gonna be working with Boolean Modifiers, so let's, for example, that we want to build a very specific search query for people who are Vice Presidents. To do that, I'm gonna go into Lead Builder, and this is gonna work much better if we start with a fairly large company, so I'm gonna go to the current company field, and we're just gonna start with LinkedIn, and I'll select that, and that will be our first search criteria.
So now, I wanna further filter this to only people who are Vice Presidents, and for that we have two options. We could go to the seniority level category, scroll through here, find VP, and just turn that option on, but in this case, I wanna do it a little bit differently, where we have more control. I wanna do it in the current title field, so I can put in key words that will be searched in the job title field in people's LinkedIn profiles. So, I'm gonna go to this field, and I'm just gonna type in VP, which adds that as another criteria here in this gray box, and it further filters down my search results.
Now, the main benefit of using a search field like this, instead of the checkbox over here under seniority level, is that in a search field we can use Boolean Modifiers, which will give us more control inside of a search field. You may have seen Boolean Modifiers before, these are words like and, or, and not, which you can use to connect search terms. Let's focus on the or modifier. So, I've already type in VP, and I can link another search term to it by typing in OR, and notice I typed that in all caps, we'll talk about that in a moment, and then I'm gonna put in my second search term.
I'm gonna put in "Vice President", and I want you to notice that I put that in quotations, we'll also talk about that in just a moment, but I want to point out that, if I were to select the VP checkbox here, it would perform a search that's very similar to what we have here, but this just gives us the opportunity to work with the Boolean Modifiers. So, see what I did here, I typed in one word, then I put in the Boolean Modifier OR, and it does have to be in all caps, so I typed in OR in all capital letters.
Then, I put in that second search word. Now, if you put in a search term that's only one word, like VP, then you can just type that in normally, but if it's more than one word, such as Vice President, you do need to put that in quotes. So, we could add even more terms to this search string, just by adding more OR modifiers. So, I'll type in OR again, and I'll put in another term, "Executive Vice President", and that does need to be in quotes, because that's more than one word.
I'll put in another OR, and I'll put in EVP. That does not need to be in quotes because that's only one word. Now, at the bottom of the window, of course, we can see all of the variables in this query, and we can see that it's filtered down to only 73 results. If I have too few results, I could remove a variable, or I could modify the search string up here in that current title field, but it's important to know, since I built out this search string in the title field, it's only going to give me results of people who have these search terms in their job title on their LinkedIn profile.
If I wanted to search for these keywords in their entire profile, if I did not want to just limit this to job titles, then I would use the Keywords field instead, and of course, once I've built all this out, if I were to hit the search button, it would give me a list of all of the search results that I would get with this very specific search query. So, that gives you some more advance techniques for getting very specific results in Lead Builder using Boolean Modifiers.
- Setting up Sales Navigator
- Finding new leads with Lead Builder
- Saving Lead Builder searches
- Using updates and suggestions
- Viewing LinkedIn profiles
- Making introductions via shared connections
- Using InMail to reach contacts
- Using the Sale Navigator mobile app