Join Jamie Shanks for an in-depth discussion in this video Reviewing and connecting with people who viewed your profile, part of Social Selling with LinkedIn (2014).
Step number three, as part of your LinkedIn daily routine, is checking your digital voice mails. What I mean by that is it makes sense to understand who's looking at your linked in profile as you're sharing content, as you're conducting business development. Would it not make sense to understand your engagement levels? Every time you share content, every time you look at other people's profiles, and or they do a search for profiles just like yourself, they land on your page. And when they're there, they're peaking their interest as a buyer. This is an opportunity for you to understand that lead flow to yourself. Let's take a moment and let's dive into LinkedIn to see what this looks like. This is an example of my home screen. And what I'd like you to do is, on the right hand side, under Who Viewed your Profile, click Who viewed your profile over the last day. When you click at Who viewed your profile, you will notice a graph that shows a representation of the last 90 days. If you scroll down, you can see each and every one of those individuals that are reviewing your profile.
If you click this box, it gives you an opportunity to identify who you're connected to with now and who you're not. This is a perfect opportunity for you to take this particular step and grow your network. This particular profile is a second degree connection. This is am opportunity for me to connect with this person. Click Connect and now write that person a customized message. Do not use generic LinkedIn connection request. They do not work. Take an opportunity to write this person and express why it makes sense for you two to connect and how you'll add value to their network in the future.
Let's write that message. Jeff. please feel free to use me as a resource for social selling. Keep in touch, Jamie Shanks. Send invitation. The best part of these types of invitation is these profiles have reviewed your LinkedIn profile. It won't ask you for email addresses, it's because they've engaged you, not you engaging them as a first step. Grow your network. For every second and third degree connection that's reviewing your LinkedIn profile.
Another great opportunity to grow your network are reviewing those that have been liking, commenting, or sharing your content. Basically, engaged in your content. I'm back on my Home screen now and what I want to do is look at those that have been engaged in my content over the last day or so. What I'd like you to do, is underneath who viewed your profile is who viewed your updates. By clicking the Back button here, it will give you a seven day representation of all of the content you've shared and the engagement both in a first, second, and third degree network. Purple are views, green are likes, orange are comments. What I've done, is I've jumped onto a particular piece of content that had a lot of engagement.
As you can see, many people, both in first, second, and third degree networks have been viewing. And then some have even been liking. As I scroll my mouse over to the green button it will identify all the people that have liked that article in my second degree network. Click See full conversation. Now I am in the particular article that I've shared. And you can see the engagement that I have had within that article. If I click Seven others here, it is showing me every single person that has been engaged in that content. That has liked it. There may also be comments or shares. But some of these people are second or third degree connections. This is a perfect opportunity to open up their profiles.
Make a connection request, referencing the article that they enjoyed, and mention that you'll be sharing more of that type of content in the future. This is a perfect way for you to grow your network.