If writing inspiration isn't coming easily, the headlines are a great place to go for news, social media trends, and hot topics that students can weigh in on.
- [Narrator] If you're stuck with a blank page and no ideas, go to the headlines. What's being covered in the news? What are the stories people are talking about? What's trending on social media? Take these topics and then ask yourself, is there a news peg I can use to hook readers? How can I incorporate what everyone is talking about into a post? Take this one from Frederick who is a student at MIT. He used the news of the news of Theranos founder's net worth to talk about the media's obsession with tech wealth and valuations.
This one from Emily, a Brandice University undergrad, used the rise of student protests as catalyst to talk about what was happening on her campus and how social media was being used to gain widespread support. You want to use current events as a conversation starter, or in a way that connects it back to your own major, area of study, or interests. Take this post that was written by Clarissa, a journalism student at the University of Miami. She weighed in on the standards and ethics of news coverage of the San Bernardino shooting, or this one from Sydney who studies computer science at Duke and used her experience to talk about the GE CEO's plan to provide coding lessons to all new hires.
As an editor, I'm always on the lookout for really great newsy content. If you want to get the attention of a LinkedIn editor, and potentially reach more people, be sure to add #StudentVoices at the bottom of your post in the body. We find that our readers really engage with posts that offer unique insights or perspectives on timely topics, particularly in the professional sphere. So, if you're looking to get your posts promoted beyond just your network, this is a great way to do it.
Maya Pope-Chappell, news editor at LinkedIn, shows newly graduated college students and first-time jobseekers—anyone who is just beginning to build a professional presence and personal brand—how to succeed on LinkedIn. She explains why, what, and how to write. She helps you figure out what topics get the most traction and shares the best practices for building an audience and establishing your brand.
- Why publish on LinkedIn?
- Figuring out what to write
- Choosing a good headline
- Publishing best practices
- Promoting your work
- Addressing comments
- Rocking your LinkedIn profile