Join Alex Rynne for an in-depth discussion in this video Publishing on the platform, part of Marketing on LinkedIn: The Sophisticated Marketer's Guide.
- [Instructor] Get noticed by your peers and engage with like-minded professionals by writing your own posts on LinkedIn. Here are three main reasons why you should publish on the platform. First of all, the content you publish is attached to and becomes a part of your LinkedIn profile, positioning you as an expert and a thought leader. Secondly, you can create an always-on strategy with your C-level team, subject-matter experts, and employees by delivering your message with credibility and authenticity. Third, your posts have the potential to be distributed in our trending topics, and recommended to a much broader group of members. Here we are in the platform, where I can click Write an article to get started. From here, you'll want to add a punchy headline that clearly tells folks what they're going to learn. Then you can add body copy, like so. You can make your content stand out with multimedia images throughout the post, add in images, videos, slides, link, or snippets. You can easily move, add, or resize multimedia with inline images, videos, slides, or podcasts. You can also add alternative text that describes the contents of the photo, making your image more accessible. Don't forget to add a header image that matches the messaging of your post. You can also add photo credit, and or a caption. If you're not ready to hit Publish, your post will be saved as a draft. You can even share your draft with people in your network for feedback before publishing. When you're ready to publish your post, go ahead and hit Publish, and you'll be prompted to write a sentence or two sharing what your article is about. To help the people who matter most find your content in search, always add relevant hashtags. Using a hashtag will ensure that when members are looking for information on a certain topic or timely event, your article will come up as one of the options. Now that your post is published, and after some time, you'll be able to see information about who's viewing your post. Information like job titles, and what companies, where they live, and how they found your post. These insights will help you better understand if you were successful in optimizing your post to gain visibility with the right people. Publishing on the platform makes it easy to quickly establish credibility, build thought leadership, and broaden the reach of your message.
- Reaching an audience on LinkedIn
- Using the organic marketing tools
- Using the paid marketing tools
- Leveraging brand awareness tools
- Creating a campaign
- Targeting members
- Measuring results in Campaign Manager