In this video, Maya gives brief overview of the mechanics of publishing including where to click to publish, what to add, and where to add it. Learn how posts are shared on LinkedIn once you publish.
- [Narrator] LinkedIn is a great place to search and discover jobs, to connect and grow your network, and read some of the best industry insights. It's also a great place to manage your reputation and build your professional presence online. One way to do this is through publishing. Blogging on LinkedIn is pretty straightforward. If you're publishing your first post you'll get an introduction that walks you through the basics, but let me show you how to do it too. Start by signing into LinkedIn, and once you're on your homepage and ready to publish, click on Publish an article.
You'll see a page that looks like this. You want to start by adding a photo that you have the permission to use. This could include a photo you've taken, or maybe a stock image you've found online through a free photo source like Flickr's Creative Commons. When it comes to photos, you want to avoid things like word clouds or cheesy stock images. You want to instead choose something that fits the topic you're writing about. So, for example, I'm gonna weigh in on the University of Chicago's letter on academic freedom, so I chose a photo of the campus.
I'm gonna click this plus button and find the image, which is here, and add it. If you want to change how the image looks, you can click on these options here, I actually like landscape, so I'm gonna go with that one, and then you want to add the credit and caption of the photo. Next, you want to add a headline. I'm gonna go with A case for safe spaces and trigger warnings on campus. Then, you'll add the text of your post in the body section.
You can type directly into this section, or copy/paste from something like Word or Goggle Docs. If you have an image, video, or other rich media to add, click on this icon and select the form of media. You want to be sure to credit the images you're using. You can also, for the embeds, add a video or perhaps a tweet. As you're typing or adding content to this section it'll save automatically. This will ensure you don't use what you're writing. You also have this More button where you can see your drafts or even start a new post.
Don't forget to add #studentvoices in the body of your post at the bottom. This will ensure your post is seen by a LinkedIn editor, like myself, who can consider promoting it more widely among members on LinkedIn. Once you're ready to publish, just hit the Publish button. You'll be prompted to share what you've written, I strongly encourage you to do this since you'll be able to increase the reach of your posts this way. What you've written is also shared with your network on LinkedIn, and the more connections you have the larger potential reach you can have.
Now that I've shown you how to publish, let me show you how it'll look on your profile. Take Kunal, for example, after publishing your first post you'll get a Follow button. This will enable LinkedIn members who follow you to see your shares and published posts in their feed. Once you've published, your most recent post will appear on your LinkedIn profile here. You can also click to see more of your posts or activity. Now that you've got the basics on publishing down, you can begin to write your way to opportunity.
Maya Pope-Chappell, news editor at LinkedIn, shows newly graduated college students and first-time jobseekers—anyone who is just beginning to build a professional presence and personal brand—how to succeed on LinkedIn. She explains why, what, and how to write. She helps you figure out what topics get the most traction and shares the best practices for building an audience and establishing your brand.
- Why publish on LinkedIn?
- Figuring out what to write
- Choosing a good headline
- Publishing best practices
- Promoting your work
- Addressing comments
- Rocking your LinkedIn profile