Maya Pope-Chappell, news editor at LinkedIn, shows newly graduated college students and first-time jobseekers—anyone who is just beginning to build a professional presence and personal brand—how to succeed on LinkedIn. She explains why, what, and how to write. She helps you figure out what topics get the most traction and shares the best practices for building an audience and establishing your brand.
- Why publish on LinkedIn?
- Figuring out what to write
- Choosing a good headline
- Publishing best practices
- Promoting your work
- Addressing comments
- Rocking your LinkedIn profile
Skill Level Beginner
- All writing is hard, but coming up with topics to write about is relatively easy to do when you're a working professional with a track record to pull from. But what if you're a student or a young professional just starting out? What can you do to get noticed and stand out? How can you capture the attention of professionals in your desired field and land opportunities? I'm gonna show you how you can use LinkedIn's publishing platform to turn the knowledge and experiences that you do have into opportunity. By the time you finish this course, you're gonna have a sense of what it takes to publish, get noticed, and launch your career using content.
I'm Maya Pope-Chappell, and I'm a news editor at LinkedIn, curating and writing content for the world of education. Besides working with influential names in this space, I get to work with students, recent grads, and young professionals like you, helping them to showcase what they know and the experiences they've had in a way that unlocks opportunity, whether it's landing an internship or a job, making a valuable connection, all things I've seen students and young professionals accomplish through publishing. I'm going to teach you how to write on winning topics.
I'm gonna share with you some best practices and advice for building an audience and establishing your professional brand. Ultimately, you should leave this course with the tools you need to write yourself to opportunity.