Take advantage of the LinkedIn publishing platform to post articles and select accompanying images.
- [Oliver] I believe that one of the most powerful ways you can share your knowledge and passion with the world, spread ideas, and establish yourself as a thought leader is to blog. The LinkedIn platform makes this easy, and in this video we'll take a look at how you can publish posts and articles using LinkedIn. Now I know what many of you are thinking. "I don't want to have to learn how to set up a blog "and then write posts all the time." But through LinkedIn it's not like that. LinkedIn's platform makes it extremely easy for you to write posts, make it look professional, and then share it with your network.
On your home page, up at the top above your newsfeed, we have the section that allows you to share an article, photo, video, or idea. And down here we have a button that says, "Write an article." If I click on this button it brings me to the LinkedIn publishing platform. And here's where I can begin to create that post. The first thing that we can do is add a headline. Now I normally like to do this at the end, but for this example I'm going to go ahead here and click on Headline and then type one in. I'll title this Your Education is Your Foundation.
Now below this we have another text box that allows us to begin creating the article or the post. It says, "Write here. "Add images or a video for visual impact." And if I click on this icon to the left, it allows me to add in different multimedia such as images, videos, slides, links, and snippets. And I do think it's a good idea to add in this multimedia. It can be a great way to engage your audience and really liven up the post. Now here you can also add text, and I'm going to go ahead and paste in some text that I've already written out to save some time.
I'll go ahead and paste that. And this is the post that I'm sharing. So as you can see it's beginning to look like a professional-looking post. Now another thing I want to point out is that at the very top we do have access to the rich text editor. So if you want to bold, italics, or underline anything, perhaps create bullet points and more, you can use this rich text editor up at the top to improve your post. Also at the top, right here, we have the ability to add an image that will be associated with your post. And this is something that I recommend you do.
Now the recommended size for one of these images is 744 by 400 pixels. And in this case I have an image saved on my desktop already that I want to add. So I'm going to click here on the plus sign. And then on my desktop I have this Education.png. And this isn't the perfect size that they recommended, but as you can see it still works. So here I can add a credit or a caption if I'd like to. If I don't want it I can click on the garbage can icon right here.
But make sure that you do give credit where credit is due if this is someone else's photo. Now down below I have my article, and as you can see I'm starting to like the look of this post. Now I do believe that using an image with your post as a header is a great idea, but I want to take a moment to mention that you need to be careful of where you get your images from. Make sure you're using images that you have the right to use. You can't just do a simple Google image search and then use any image that you want from the Internet. Not only is it unethical, but it's illegal.
If you don't have access to your own royalty-free images, you can find images on the Internet that are free from sites like Gratisography. You can go to this site and find images down here that you can use royalty-free. Another one is SplitShire. Another is Unsplash. And there are many more sites out there like these that share royalty-free images. So check out some of these site or others like it to find royalty-free images that you can use with your post.
Another great tool for creating free graphics and one that I really love is Canva which you can find at canva.com. This is probably one of my favorite website, and it's one that has a lot of neat templates that are pre-made with the proper dimensions needed for certain situations. So some examples here are if I'm creating a Kindle cover. If I'm creating, down here, a Twitter post, a Pinterest graphic, a Facebook app. And as you can see they have the pixels to make it so that it fits correctly. You also have the ability to add custom dimensions.
So up at the top I could click here on Use custom dimensions. And in this case I want to enter 744 by 400 pixels. I'll click on Design, and it allows me to begin designing that image. On the left-hand side I can click on ELEMENTS and it allows me to add free photos, grids, frames, shapes and more. We can add text in real easily by clicking here and then adding it. Can even change the font type, the font size, color, and more.
And then we can add a background. So I can go here and add in a colored background if I want. Otherwise they have a lot of textures on here that are free. There are some that you can purchase that are very cheap, but there's also a ton of free ones out here. So check out Canva as a great place to create an image that you might want to put at the top of one of your posts. I'm going to switch back to my article, and notice that when we typed it out it's automatically saved, and it will be saved as a draft. So once you're finished with your article, you can go ahead, up at the top, and publish it.
I can click here in the upper right-hand corner and publish it to my account. Now if I click on More, it allows me to start a new article. I can access my drafts, see my articles, or share a draft with someone else as well as access the Help Center. For this one I'm going to go ahead and just save this as a draft. So as you can see here it's saved. And then I'm going to go back to my account. And I'll click on my profile. You'll notice down here that it says, "Your Articles and Activity," and I have here different articles that I've created.
On some of these I'm not exactly real happy with the images that I've used, but I do have some articles here that I've posted. And as you can see, they are linked to my account. I can easily go in there and share those with the users, I can post them, and I can view activity on them. So for instance here's one that is probably my favorite article I've posted, The most important think I learned at ISTE was in a taxi. And if I click here I can see more data on that. So I can see how many views there were. I can see comments, likes, and more.
So it also gives you a lot of analytics on your post once you post them. Most students I've worked with are hesitant to do something like this because they don't think they're a good enough writer or that others won't be interested in what they have to share. I disagree. I recommend giving it a try. Write in a conversational tone, and let your personality, enthusiasm, and knowledge show. Also, if you want some great tips on how to do this, check out a couple courses in our library. One is Writing to be Heard by our own executive editor, Dan Roth.
And the second is Writing Headlines by Starshine Roshell. These are some short courses that provide a ton of valuable information.
- Creating a LinkedIn profile
- Growing a professional network
- Following companies and influencers
- Sharing updates and articles
- Sending and receiving messages
- Searching for jobs
- Upgrading to LinkedIn Premium
Skill Level Beginner
Q: This course was updated on 10/18/2018. What changed?
A: The following topic was updated: LinkedIn Groups.