Take advantage of the LinkedIn publishing platform to post articles and select accompanying images.
- [Narrator] I believe that one of the most powerful ways that you can share your knowledge with the world, share your passion with the world, spread ideas and establish yourself as a thought leader, is to blog. The LinkedIn platform makes this easy. In this video we'll take a look at how you can publish posts or articles using LinkedIn. Now, I know what many of you are thinking. "I don't want to have to learn how to setup a blog "and then write posts all the time." But through LinkedIn, it's not like that. LinkedIn's platform makes it extremely easy for you to write an article, make it look professional and then share it out with the world.
On your home page up at the top where you would enter in an article, photo or update you have the option to write an article. I'm going to go ahead and click on this. And it brings me to LinkedIn's publishing page. Here is where we can begin writing our post. One of the biggest benefits of doing this on LinkedIn is that your post will be tied to your LinkedIn account. And this is a great way to get recognized or be able to share more insight and passion than you can by just filling in the information in your LinkedIn profile.
Let's check out how easy it is to create a post. First, I can give my post a headline which is something I personally like to do at the end. But in this case I'll give it a headline now. I'll click in here and title it Your Education Is Your Foundation. Next, below this, you can start typing out your content. I'm going to go ahead and paste some content in here that I've already typed out. So, this is something that I've written and I'm going to paste it in here.
Now, up above you do have the option to use some text editor functions, including changing the heading style. Making it bold, italics or underlining it, using bullet points, adding a link or setting something apart with quotations. Within the post, I also have the ability to add multimedia. To the left, if I click on this icon here it allows me to insert an image, video, slides and more which can be a great way to spice up a post and really bring it to life.
Now, back at the top of the post you have the ability to add an image that will be associated with your post. And I highly recommend that you do this. The recommended image size for a header photograph on a post here is 744 by 400 pixels. In this case, I have an image saved on my desktop that I want to add. So I'll click here and it brings up my computer files. So, I'm going to click on education and it will add in that image. So, again, I really think that helps to bring your post to life by adding in an image like this.
So, as you can see, now I'm not going to add any multimedia to this right now but this is the look of my post so far. Now, I do believe that using images within your post and as a header is extremely important but I want to take a moment to mention that you need to be careful of where you get your images from. Make sure that you're using images that you have the right to use. You can't do a simple Google image search and then use any image you want from the internet. Not only is this unethical, but it's illegal. You can find images on the internet that are free from sites like, here is gratisography which shares a ton of great pictures that you can use royalty-free in your projects.
Some pretty creative ones here. Another one is splitshire. Another, unsplash. And finally, deathtostockphoto. So check out some of these sites to find royalty-free images that you can use inside of your post. Another great tool for doing this and one that I really love, this is one of my favorite websites, is canva.com. It's a free website that allows you to create graphics. Now, one thing that's really neat is they have a lot of templates here that are pre-made. So, if I click on more, let's say, for instance I wanted to create a quick Twitter post or I wanted to go down and add something like a blog title, a Kindle cover, they have ones that are pre-made templates.
However, up at the top we can use customize dimensions. So, here if I click this and let's say I want to type in 744 by 400 pixels which, remember, was the optimal size for your header on a LinkedIn post, and then click design. Now, on here it gives me that exact size and allows me to start building this. So, over here I can add elements. There are free photos available as well as more. I can add text, I can add different backgrounds many of which are totally free to use.
So, this is another website that I recommend you check out and use it to create some great headers or images inside of your post. Now, I'm back on my article and as you type it it will be saved. So it will be saved as a draft. Once you're finished with your article you can go up to the top and publish it. Now, it says save because it will automatically be saved as a draft and you can work on it later. However, like I said when you're done you can click publish and it will be shared and associated with your LinkedIn account. Now, if I click on more it allows me to start a new article, access my draft, look at different articles and go to the help center.
I'm going to navigate over to my LinkedIn profile and I'm going to scroll down. First I'm going to go over to my profile here and then scroll down to my post. So, here I have 10 other articles that are inside of here and these are posts that I've written. I'm not really happy with the images that I use necessarily, but they are what they are. So, here is a post that, this is probably my favorite one I've written, the most important thing I learned at ISTE was in a taxi. Now, I want to click on this for one reason, this is a post that I've had, and I can go in and I can edit that article.
But it also is going to provide me with some great analytics. It tells me how many people have liked that post, how many people have left comments on it and how many people have shared it out. I can click here and it will give me some even more in-depth analytics about my post, which I think is very useful. You can find out if the articles that you're posting are being viewed and are being commented on. Now, I'll close that out. Now, I believe that creating articles or posts on LinkedIn is one of the best ways to provide value to your connections and to add to your personal brand.
So, it's something I strongly suggest that you try. If you want some great tips on how to do this check out a couple courses in our library. One is Writing to be Heard on LinkedIn by our own executive editor, Dan Roth. And the second is Writing Headlines by Starshine Roshell. These are some short courses that provide a ton of valuable information.
- Creating an effective LinkedIn profile
- Configuring a public profile and profile URL
- Finding and adding connections
- Exploring messages
- Navigating LinkedIn Groups
- Following companies and influencers
- Exploring the feed
- Publishing articles
- Configuring privacy settings
- Exploring account types