Your LinkedIn profile is so much more than a résumé or CV. Learn how to add tangible results to your profile and provide a call to action.
- [Narrator] Do you think that LinkedIn is an online database for resumes? That is so 2009. LinkedIn has progressed a lot since then. And yes, the platform is still used by recruiters and job seekers, but also for so much more. Let's talk about how to effectively present your results not your resume. Do you have a goal in mind with your experience section? To help people find you and understand who you are, and see if you are the right person to help them. So, what needs to be in your experience? First of all just like in your summary a piece of cooperate branding.
Provide readers of your profile with one or two paragraphs about your organization, and your department. Even if you're an A brand, it's important to inform them properly. Next is your professional role, or what I call your professional branding. Make sure you explain what it is that you do. Just like in your summary, but this time more elaborately. A job title can mean many things, so here is your chance to explain it properly. What do you do on a daily basis? Why should people get in touch with you? When should they get in touch with you? If you're not the right person to speak to, who is? Redirect them, educate them, and share your responsibilities and your achievements.
By the way, what are your results? Make them as tangible as possible. It's great to share them so people see that you are proud of your job and also that you're responsible for achieving certain results. If you can't mention absolute numbers, can you share percentages? If you are responsible for your team, can you include the overall results? The more tangible and precise the better. Before I forget, make sure you check internally about not breaching any confidentiality with your organization.
You're responsible for what you post online. So make sure that what you put on your profile is cleared by the right person or department internally. Unfortunately, some companies have serious nondisclosure agreements signed about secret projects. An employee may mention one of these on their profile, including the name of the customer and that can cause problems. Don't ever do that. Always verify first. And in case of doubt, talk to someone internally first.
Also, mention what you do not want. I know that by stating that I'm not in procurement and that my profile visitors should not try to sell me anything, I'm getting less pushy sales people reaching out to me. Think about what it is that you do not want and add that to your experience too. For each experience you have up to 2000 characters. Which should be enough to get your story across. Just like your summary, make sure you add a call to action.
What would you like people to do when they are done reading your experience? What is the next step you want them to take? Some people mention their contact details here again. Remember, your profile is about you, but it is for your target audience. What can you do to facilitate them? Always keep that in mind.
- Identify strategies to make your profile more easily discovered.
- Recognize the characteristics of an effective profile picture.
- Determine the best structure and content for a profile headline.
- Explain the main objective of a profile summary.
- Recall two elements of a LinkedIn profile that will increase the likelihood that people will find you in searches and follow with the next step.
- Recognize the types of information LinkedIn can facilitate within the education section.
- Identify the best way to keep your LinkedIn profile up-to-date and complete.