Personalize your headline in order to illustrate who you are, helping hiring managers discover you.
- [Instructor] Whereas your profile pic is one of the first things people see on your LinkedIn account, your headline is one of the first things that they'll read, so you're going to want to make it a good one. As you can see here on the account we're creating, Zachary already has a headline and it says Student at Orange Valley University. This is because, as a student, your headline will default, listing you as a student at the school you attend. But you do have the ability to change this. Your headline is an important part of your LinkedIn profile and it should reflect the message that you're trying to convey.
Now, on most LinkedIn accounts that you see, people will have their job title, as well as their company listed here. But, as a student, you're likely in a different situation. You could keep it set at the default title, but I recommend customizing it. Not only is this one of the first things that people read on your account, but it's also a factor in helping you to show up in search results. So, what should you use for your headline? I recommend using something that defines who you are and what you want to become. Also, what are you going to school for and what is your career path? These are things to consider when trying to develop a headline.
Let's take a look at a couple example headlines that other students have on here. These are a couple fictional students as well. And this one, you can see right away is Freya Terray's account and I don't like the way it looks. She doesn't have a profile picture as well as a background image. But, here, we're focused on her headline. And, in this case, she has Business Administration Student at Orange Valley University, Passionate About Customer Experience. So, I like this. It goes a little bit more in detail, telling you about her character and also tells you what it is that she's studying at the university.
Next, let's take a look at another one. And this is for Shad. And he has, here, an Economics Student at Roux Academy, Aspiring Market Research Analyst. So, this one's good as well, where it's saying what his goal is. He is aspiring to become a market research analyst. And that's also rich with keywords that will help him to show up in any searches that are done with those terms. Now let's go back over to Zachary's account. And we have to decide what we want to put for our headline. Now, in order to change it, we can click on this pencil icon right here that allows us to change some of the basic things in our account.
I'll go ahead and click on that. And then you'll see, here, Headline. Right now, it has Student at Orange Valley University, but I'm going to change that. I'm going to put in here a Marketing Student at Orange Valley University and I'm going to put in Passionate About Digital Marketing. This is nice, because now this headline tells you a little bit more about Zachary, as well as what he's passionate about. So, it tells you some about his personality, as well as enters in some important keywords and helps him show up in searches.
When we're done, I'm going to click on Save. And, as you can see, that has now been reflected here. So, with these guidelines in mind, I suggest that you try out some different headlines to use on your profile. Ask for feedback from friends, family, or classmates to see what resonates with them. Also, keep in mind that you can come back at any time and change your headline.
- Creating a LinkedIn profile
- Growing a professional network
- Following companies and influencers
- Sharing updates and articles
- Sending and receiving messages
- Searching for jobs
- Upgrading to LinkedIn Premium
Skill Level Beginner
Q: This course was updated on 10/18/2018. What changed?
A: The following topic was updated: LinkedIn Groups.