Personalize your headline in order to illustrate who you are and help to be discovered by hiring managers. In this video, learn how to edit the headline on your LinkedIn profile.
- [Instructor] Where as your profile picture is one of the first things people see on your LinkedIn account, your headline is one of the first things that they'll read. So you're going to want to make it a good one. As you can see here on the account we're creating, Maria already has a headline and that is Student at Roux Academy. This is because as a student, your headline will default listing you as a student and the school that you attend. You do have the ability to change this though. Now your headline is an important part of your LinkedIn profile and it should reflect the message that you're trying to convey. It's a chance to tell people who you are and what you do. If you are already in a career, this would be a great place to list your job title and the company you work for. But as a student, you're likely in a different situation. So you can use this as an opportunity to show off some personality or passion. In other words, here I could add something like passionate about web design for Maria's account. It's also a chance to get in some keywords. Keywords are the words that people, including recruiters, will be searching for when they're searching on LinkedIn. So take some time to consider which keywords relevant to your industry that you want to include here. In Maria's case, that would be words such as marketing, web design, or others related to that. Now in order to change Maria's headline, I'm going to click on the pencil icon to the right of her profile. From here the second thing down is Headline and by default it has Student at Roux Academy. I'm going to get rid of that though and then I'm going to paste one in here that I've already typed out. And it says Marketing Student at Roux Academy, Passionate about web design. So I added in marketing student here as well as that final sentence, passionate about web design which I think shows off a little bit of her personality but also works in keywords like web design. For this section, I recommend avoiding slang words or jargon, say something like marketing ninja. Many people won't understand what you're talking about and it's doubtful that someone's going to be searching for the term ninja. Now if you're going to school to be a ninja, that may be a different situation, then you might want to put it in there. So now that I have Maria's new headline entered in there, I'm going to click on Save and like that, we can see this represented on her profile. So with these guidelines in mind, I suggest that you try out some different headlines to use on your profile. Ask for feedback from friends, family, or classmates to see what resonates with them. Also, keep in mind that you can come back at any time and change this headline.
- Creating a LinkedIn profile
- Growing a professional network
- Following companies and influencers
- Sharing updates and content
- Sending and receiving messages
- Searching for jobs
- Upgrading to LinkedIn Premium
Skill Level Beginner
Q: This course was updated on 10/18/2018. What changed?
A: The following topic was updated: LinkedIn Groups.