Decide whether to make your headline story oriented or oriented toward titles and terms.
- [Instructor] Whereas your profile pic is one of the first things people see on your LinkedIn account, your headline is one of the first things that they'll read. So you're going to want to make it a good one. As you can see here on the account we're creating, Tracy already has a headline, and that is, "Creative Director at Explore California". Now this is because your headline will default to your job title and company, but you do have the ability to change it. Your headline is an important part of your LinkedIn profile, and it should reflect the message that you're trying to convey.
Not only is it one of the first things that people will read on your account, but it's also a factor in helping you to show up in search results. So which would you use for your headline? Well, that depends, what are you using LinkedIn for? Are you using it as an online resume? To share your content knowledge? Are you using it for networking, and connecting with other professionals? If you want your LinkedIn account to be a way that people discover you, or your company, you'll want to place an emphasis on keywords. Words which people will search for on LinkedIn, and that will show up in search engines.
In Tracy's case, that would be words like creative director, web design, marketing, or others that people will search for. Perhaps you aren't concerned with people discovering you, and you just want to convey your personality or mission statement, that's fine as well. So in this case, I'm going to go ahead and edit Tracy's headline. And I can do this by clicking on the pencil icon in the upper right corner. I'll click here, and as you can see we can edit some of her information, and one of those things is her headline. I'll click in here.
I'm going to add a period, and then I'm going to paste in one more part, and that is "Passionate about web design!". I like this because I think it gives a little bit more of a glimpse into her personality, and her passions. So it does have Creative Director, which is a keyword, at Explore California, which is the company she works for. But it also mentions that she's passionate about web design, so I like this one. And when I'm done, I'm going to go ahead and click save. And you'll see here that it represents that, and I think still looks good on the LinkedIn page.
Now, notice that the headline I chose for Tracy is a combination of her title, keywords, and her story. It tells you that she's a Creative Director who works at Explore California, but also that she's passionate about web design. So with those guidelines in mind, I suggest that you try out some different headlines to use on your profile. Ask for feedback from coworkers or friends, and see what resonates with them. Also, keep in mind that you can come back at any time, and change your headline.
- Creating an effective LinkedIn profile
- Configuring a public profile and profile URL
- Finding and adding connections
- Exploring messages
- Navigating LinkedIn Groups
- Following companies and influencers
- Exploring the feed
- Publishing articles
- Configuring privacy settings
- Exploring account types