Join Brad Batesole for an in-depth discussion in this video Overview of conversion tracking, part of LinkedIn Sponsored Content (2016).
- [Instructor] LinkedIn recently rolled out conversion tracking for sponsored content, giving advertisers the ability to gather insights on Post-Click and View-Through conversions of campaigns as well as measure ROI. From within the Campaign Manager, you'll notice several new sections containing conversion data. Let's walk through these together. Right away, at the top of the page within the metrics bar, you'll notice that conversions have been added in the top left corner. This will be a sum of all the conversions from the campaigns that are selected from the drop-down.
Below this, you'll notice that from the metric drop-down, you can select Conversions and the chart will update to show you conversions over time. Below this, within the Campaign Table view, if you select the Conversions label in the top of the chart, the page will reload and it will now bring in conversion data. Here we can see that the columns for Conversions, Post-Click Conversions, View-Through Conversions, the Conversion Rate, the Cost, and so on. You'll also notice that when you click into a campaign, you'll find the conversion data associated with that campaign as well.
To get started, you'll add a tag to your website, and then you'll create one or more conversion events that you'd like to track. These events might be white paper downloads, lead generation forms, or even registrations. Conversion tracking is an important component within sponsored content, and I encourage you to get it configured so you can better see the true value of your advertising efforts.
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Skill Level Beginner
Q: This course was updated on 05/18/2016. What changed?
A: We updated eight tutorials to reflect changes to the LinkedIn interface and the workflow around Sponsored Updates.