Join Daniel Roth for an in-depth discussion in this video Next steps/more resources, part of Writing to be Heard on LinkedIn.
- Writing is an incredible way to develop your brand, to build a following, to get your voice out there and share insights that you uniquely have. You should be doing it, don't be afraid. You've got things to say. Make sure you're saying them. Some of the things you can do to make sure you're keeping up with other great writers is download the LinkedIn Pulse app. This is a great way to get headlines about what's trending so you can find articles that you might want to riff off of, and you'll also find other writers who are doing it well and might be an inspiration for you or a conversation starter.
As you follow people, your LinkedIn feed's going to start filling up with other writers, employees, peers, people you've always wanted to connect with who are giving you ideas or starting a community around topics that you care deeply about. If you want to get to know the nuts and bolts of LinkedIn I highly recommend watching the course Up and Running with LinkedIn with Justin Seeley. Stay in touch, follow me on LinkedIn, and make sure that you highlight the posts that you're writing by, after you're done, going on Twitter and Tweeting your article and saying Tip @LinkedInPulse in your Tweet somewhere.
The editors will notice it if you do that, and we might be able to promote it in the Pulse. I can't wait to see what you're writing, follow your work, you've got great things to share. Get out there and start writing.
- Writing what you know
- Remembering your audience
- Crafting great headlines that get clicks
- Handling comments
- Sharing content on LinkedIn and beyond