Join Irina Skripnik for an in-depth discussion in this video Next steps, part of Learn LinkedIn Sponsored Content.
- [Instructor] Thanks for watching Up and Running with LinkedIn sponsored content. I hope you've enjoyed taking this course as much as I've enjoyed sharing it with you. If you're looking to broaden your understanding of paid marketing and to learn even more about the nuances of creating effective campaigns on LinkedIn and beyond, check out Online Marketing Foundation's Advertising on LinkedIn or Sponsored InMail Fundamentals courses. Good luck and have fun as you dive into the world of sponsored content.
- Discovering content you already have
- Developing new content
- Promoting content through your employees
- Creating a campaign
- Navigating the Campaign Manager ads platform
- Creating a new Sponsored Update campaign
- Creating a new Lead Gen Form campaign
- Setting a budget and schedule for your campaign
- Adding conversion tracking to a campaign
- Campaign reporting
- Optimizing your campaign
- Rich media and targeting best practices