Join Irina Skripnik for an in-depth discussion in this video Next steps, part of Advertising on LinkedIn.
- [Instructor] Thanks for watching my course about the fundamentals of advertising on LinkedIn. For more product information, please visit marketing.linkedin.com. For best practices and latest marketing news, I encourage you to follow the LinkedIn Marketing Solutions blog and the Showcase page. There's a ton of great resources here. There's a great team of marketers always working on developing new content to help you succeed with marketing on LinkedIn.
- Posting organic content
- Creating a Company Page
- Using Campaign Manager
- Setting up an advertiser account
- Pursuing content marketing
- Getting started with Sponsored Content
- Setting up a Text Ads campaign
- Using Sponsored InMail
- Targeting audiences on LinkedIn
- Making bids, budgets, and schedules
- Setting up billing, payments, and coupon codes
- Reporting and measuring conversions