Join Alex Rynne for an in-depth discussion in this video Next steps, part of Marketing on LinkedIn: The Sophisticated Marketer's Guide.
- Learning how to market on a new platform can be a daunting task. I hope this course has helped break down the steps. You can't afford to miss the opportunity to market to the 630 million members waiting to engage with you on LinkedIn. Through this course, you've learned how to build an organic presence on LinkedIn, how to advertise, including how to sponsor content and build an effective content strategy through our platform, and just as importantly, how to build your own personal brand. You can get started with our free offerings today, such as optimizing your profile or creating your company's page to engage with your community. Also, website demographics is free as well. To begin using our paid offerings, create a Campaign Manager account or request a demo or consult from one of our sales reps. Thanks for watching, and best of luck in exceeding your marketing goals on LinkedIn and beyond.
- Reaching an audience on LinkedIn
- Using the organic marketing tools
- Using the paid marketing tools
- Leveraging brand awareness tools
- Creating a campaign
- Targeting members
- Measuring results in Campaign Manager