Understanding how to use the reporting tools will help you measure your campaign’s success. Irina Skripnik walks you through the reporting options you have for measuring the performance of your Sponsored InMail campaigns. Learn how to manipulate the data in your dashboard, and how to export your reports.
- [Instructor] Once your Sponsored InMail campaigns are up and running, start looking at your reports so you know how your campaign is doing, who it's reaching, and what performance you're getting. All the reports that you'll see in Campaign Manager, whether it's for sponsored content, Sponsored InMail, or text ads will have similar navigation. At the top, you'll have the time series, the demographics reporting, as well as the ability to select which campaigns you're running, the date range, as well as the status of the campaigns. If you have multiple campaigns, you can search by name. Additionally, you can also export the campaigns, so that you can have an easier time manipulating data in a CSV file.
You have the option to export by campaign performance, ad performance, or demographics. Choose an option, and then you'll be selecting time series. For example, daily, monthly, or all. Choose your option, and click Download to export as a CSV. Now, when it comes to Campaign Manager reporting for Sponsored InMail, it'll likely be much more intuitive for you to click into the campaign and analyze your campaign reporting for Sponsored InMail at a campaign level, so you can see how ads are performing. Now, what I like to do is have the account overview page open, but I also have a campaign performance open.
Here, the navigation's very similar, where you're looking at your time series or your demographics data. Within demographics data, you can manipulate by industry, job title, seniority, and so on. Now, if you're doing A/B testing, this is where you'll see all of your data. Here, I only have one campaign set up, and for this campaign, I can see the sends, the opens, clicks, as well as the open rate, CTR, and average cost per send. I can also see my total investment. Now, if you click into Social Actions, what you'll be able to see is the breakout of clicks between the button, the banner, as well as any hyperlinks that you have in the body.
Similarly, with the account overview, you're able to export your report and be able to see data based on ad performance or demographics performance. Now, I encourage you to keep an eye on the reports fairly frequently, so you can see how your ads are doing, and optimize your campaigns to ensure you're getting the maximum ROI.
- What is Sponsored InMail?
- Setting up your campaign
- Crafting your message
- Adding your bid and budget
- Setting your campaign live
- Reporting on your campaign