Knowing how to navigate to and from Campaign Manager allows you to quickly access your accounts. This video guides you through different ways you can access products in LinkedIn ads from your LinkedIn account.
- [Instructor] At the heart of every marketing campaign there's your content. Before getting started with your advertising campaign, set your goal on how you'll be measuring success. The unique thing about advertising on LinkedIn is how focused you can be about your targeting. Now, let's use Reggie as an example and first explore how we can navigate and log in to Campaign Manager. It's the one central platform and tool for all of your marketing activities on LinkedIn. In the top navigation on the right-hand side, click More and click into Post an Ad. This will bring you to a landing page where you can learn more about the different ads products LinkedIn has to offer, including sponsored content, sponsored in mail and text ads.
Because Reggie's already signed in and has an account, it says Manage Ads here. But if you're a new user, it'll say Get Started. And this is your account overview page where you'll see all of your advertising accounts. There is a different way to get into Campaign Manager home page and that's by navigating directly to linkedin.com/ads. Click into Manage Ads. For quick navigation, consider bookmarking this URL to access your Campaign Manager quickly. Take a few minutes to explore the Campaign Manager tool and think about how your brand and imagine strategy can come to life on LinkedIn.
And if you'd like to learn more about marketing on LinkedIn, I've provided a useful guide called Secret Sauce in the exercise files.
- Posting organic content
- Creating a Company Page
- Using Campaign Manager
- Setting up an advertiser account
- Pursuing content marketing
- Getting started with Sponsored Content
- Setting up a Text Ads campaign
- Using Sponsored InMail
- Targeting audiences on LinkedIn
- Making bids, budgets, and schedules
- Setting up billing, payments, and coupon codes
- Reporting and measuring conversions