Learn how to navigate your sponsored content on LinkedIn. Irina Skripnik demonstrates how to navigate Campaign Manager to create campaigns. Learn how to view your conversions, leads, impressions, clicks, social actions, and spending.
- [Instructor] To get started with sponsored content, we first need to navigate to campaign manager, which is in LinkedIn ads platform. Now, there's a few ways that you can get there. First is directly from linkedin.com. In the top navigation, click into work and click into advertise. You'll see an overview page before getting into campaign managers, so you can familiarize yourself with the different ads products LinkedIn has to offer. If you click into create ad, you'll be taken to an overview page in campaign manager. Now, there's a different way that you can get into campaign manager and you can bookmark this link, and it's linkedin.com/ads.
You'll be brought to the same page, where you can click into create ad and be taken to an account overview page. Now, in campaign manager, your accounts are organized by a company page or your personal account. A company page association is required if you're running sponsored content campaigns. In the top navigation, if you click into your picture, you'll see that you can click in to view your profile. You can also sign out and manage your sponsored InMail sender permissions if you're running sponsored InMail campaigns.
Similarly, you can also click into a company page name to be taken directly to a company page that you are managing. Now, let's explore the accounts and click into one of the accounts to see it further. In the top navigation, you'll notice that you can always click into campaign manager to navigate back to an account overview page. You can also click into the company page dropdown and see all of the pages that you're currently managing. If click into the gears icon, here you can edit account details, you can manage access to the specific account by granting it to others.
You can set it as a starting page if this is an account that you use often. Check on your billing history, as well as your contact settings. From here, you can create additional campaigns. This is an overview of all of your campaign performance for all of the campaigns that you have within the specific account. You also have access to the account assets. This includes the insight tag, conversion tracking if you have it set up, matched audiences, as well as lead generation forms. You can select the different products that you currently have running within this account, including sponsored InMails, sponsored content and text ads.
You also have an option to select a custom date range. One thing that I would not to keep in mind. If you have a campaign that's past 30 days, remember to set your date range to either custom or to all time. Similarly, if you have drafts or archived campaigns, remember to select all so that you can see both your drafts as well as your archives. Additionally, you can also export your reporting. Now, the graph can be manipulated to show impressions, the average cost per click, CTR and so on.
If we scroll down, you'll see here, you have all the campaigns that are associated under this account. I have three. So here you can see an overview of the performance, which includes impressions and clicks. You can see leads and conversions if you have conversion tracking set up. You have actions, social actions if you're running sponsored content campaigns, and then your budget overview. Now, let's click into one of the campaigns and explore further. Similar to the account overview and the campaign overview, you have a header where you can see all of your company pages, as well as your account assets, and create campaigns.
You can also, from here, select conversions, edit campaign details, and duplicate campaigns. Now, if we scroll down, you can see that you have the option to view reporting by either time series or demographics. Demographics will give you a breakdown for either company industry, job title, job seniority, company size, location and country. Using demographics will help you inform targeting and campaign performance. Here, you'll see the clicks, the CTR, and, if you have conversion tracking set up, conversions and conversion rate for each of the demographics that you've set up.
Additionally, you can also export the demographics report. Now, to navigate back to the campaign overview page, you can use the breadcrumbs, and you'll be brought to the campaign overview page from here. Now, to create a new campaign, you can simply create new campaign and select the ad product that fits best your objective. Now, I encourage you to take a moment to familiarize yourself with campaign manager before diving deeper into the ad's products.
- Discovering content you already have
- Developing new content
- Promoting content through your employees
- Creating a campaign
- Navigating the Campaign Manager ads platform
- Creating a new Sponsored Update campaign
- Creating a new Lead Gen Form campaign
- Setting a budget and schedule for your campaign
- Adding conversion tracking to a campaign
- Campaign reporting
- Optimizing your campaign
- Rich media and targeting best practices