Join Viveka von Rosen for an in-depth discussion in this video Marketing your page outside of LinkedIn, part of LinkedIn for Business.
Sometimes we need to rely on our existing network or tribe outside of LinkedIn to seed our company pages with followers. Here's a few techniques you can use. Like email signatures, or company page plug-ins, as well as the steps in creating a converting marketing letter to market your page and grow your audience. Adding your company page to your email signature is a no brainer. And most people just add their personal profile URLs to their email address. But why not your company or relevant showcase pages? Perhaps different employees could share different links depending on their position within your company.
You can also add LinkedIn social buttons to your website. To find them, go to the developer.linkedin.com/plugins and then follow Company. You can get the embed code there to plug into your website, especially if you want the counter showing how many followers you have, like they have on Facebook. You can also create an email campaign. I am a big fan of this strategy. To let your existing clients know that you have a company and showcase pages on LinkedIn. In your letter make sure to let them know why they want to follow those particular pages.
Just to, hey we've got a new page, follow it, which is unfortunately what most people do, is not really going to get you a lot of followers. If you give them a reason, a whiff'em, a what's in it for them, you'll have a much higher conversion. Let them know that there will be promo codes offered or free webinars or tips and strategies offered here that they can't get anywhere else, and then encourage them to follow your company page. Or your various showcase pages with a strong call to action, like this giant blue click here button.
Of course you will eventually want to populate your pages with people you don't know. You know, your audience on LinkedIn. Maybe using some of the strategies from the previous video but in the mean time why not start with people who know, like, and trust you by using these different strategies
- Understanding company pages and profiles
- Knowing and finding your audience
- Using the Who's Viewed Your Profile and You Recently Visited tools
- Tagging and sharing content
- Creating a message campaign
- Building a dynamic company page
- Creating engaging updates
- Marketing your LinkedIn page
- Recruiting with LinkedIn