Learn how to enhance your Sponsored InMail campaign with a branding element and a customized call to action. Irina Skripnik guides you through the step-by-step creative setup process, and shares high-level best practices to create impactful messages.
- [Instructor] Now that you've crafted your message, let's explore how and where you'll set up the image banner and the call to action for your Sponsored InMail. This is the final step of the Sponsored InMail creation process. Start by entering your landing page URL and don't forget to add click trackers if you're using them to track website traffic, clicks, and conversions. Next, enter the call to action button text you'd like displayed at the bottom of your message. For example here, you can enter register, RSVP, download, or others.
Next, download an image by clicking on the photo icon, selecting your banner, and clicking Open. You'll notice that the preview banner will load and you can see it here. Next, click Next. Now that your ad is saved, you can either edit your ad, duplicate it, or you can send yourself a test. Sending yourself a test gives you an opportunity to see what the message will look like in your inbox. So when I go to LinkedIn.com and then go into the Inbox, you'll see the preview of what the message will look like.
As a best practice, remember to check your test on both desktop as well as mobile so you can see what your target audience will see. You can always make changes if something doesn't look right.
- What is Sponsored InMail?
- Setting up your campaign
- Crafting your message
- Adding your bid and budget
- Setting your campaign live
- Reporting on your campaign