Understanding the admin tools available to manage your Company pPage on LinkedIn is necessary to keep your page updated and relevant. In this video, explore how to edit your page, manage admins, and post content to your LinkedIn Company Page.
- [Voiceover] Let's explore the different options you have as an admin of a LinkedIn company page. We'll start on the KinetEco company page. Reggie's the company page admin, which it why he's able to see the view admin pages link. When you click into the admin view, you'll see your updates and aggregate and engagement on the left hand side, and using the links at the top you can quickly navigate to an overview of your company page. This is where you can make, edit elements of your company page, like the background image and the page logo. And then if we scroll down, you can make edits to the about us section, and then further down the page you can update your specialties, and then other relevant information for your company.
After you're done making the changes, please remember to scroll back up to the top and click publish to save your changes. Jason's able to make these changes because he's the admin to this page. To add or remove admins, click into the admin tools, and manage admins. A popup will appear where you can add new admins or delete existing ones. Please remember that you must be connected to a member to add them as an admin. To learn more about the different admin levels, click to learn more. Remember to save your changes. Let's navigate back to the updates tab where we can take a look at how to post content to your company page.
In the exercise files, I've included a content marketing toolkit which will help you plan your content. Posting content to your company page is easy. Click into the textbox and you can either upload an image or paste in a url for an article or video you'd like to share. Remember to include a quick summary of your content, and give your audience a reason to engage with what you've shared. When you're ready to share your content, simply click post. Users who follow your page will see your content in their news feed. And when a user likes, shares, or comments on your content their connections will now see it in their news feed as well, which is what makes this the viral element of content marketing.
And after you've posted be sure to monitor these comments. Comments are a great opportunity to start a conversation. Now that we've had a chance to explore the elements of the LinkedIn company page, I encourage you to post your first piece of content and get familiar with navigating your admin settings. Also for tips to help your brand, I've included two additional exercise files. The Two Week Content Planner, and the LinkedIn Marketing Tactical Plan.
- Posting organic content
- Creating a Company Page
- Using Campaign Manager
- Setting up an advertiser account
- Pursuing content marketing
- Getting started with Sponsored Content
- Setting up a Text Ads campaign
- Using Sponsored InMail
- Targeting audiences on LinkedIn
- Making bids, budgets, and schedules
- Setting up billing, payments, and coupon codes
- Reporting and measuring conversions