There are so many topics that you can weigh in on that allow you to put your voice into the conversation that's already happening. There is something unique that you can share in this conversation.
- The editorial team at LinkedIn meets every day to talk about what kind of pieces are doing well on LinkedIn, what we need more of, and the way we do this is by looking at what's in the news. We check the headlines to see what people are already talking about, and we ask people to write posts based on what the world is discussing. There are so many topics that you can weigh in on that allow you to put your voice into the conversation that's already happening. There is something unique that you can share in this conversation. Don't fool yourself into thinking that you have nothing to add. You always have something to add, so think about where you can fit in, how you can lend some personal story or some anecdote, some way of understanding or adding new insight into what's happening in the world. Writing off the headline works. One of my favorite examples is "The New York Times" had a story about the pressure cooker environment inside Amazon. It was a front-page story. 24 hours after that story came out, a engineer at Amazon wrote a post on LinkedIn about his experience at Amazon, what it was like to work there through his eyes, the good and the bad. The post blew up. It became one of the most read posts that week on LinkedIn. It got over a million views. This is someone who'd been writing for awhile on LinkedIn, doing okay, but it wasn't until this post 'til he rode off of the news and talked about things people were already talking about that suddenly the trajectory of his writing on LinkedIn completely changed. It changed so much in fact that people started writing about his post. He became the news. So, you do this right, and you become one of the headlines.
- Writing what you know
- Remembering your audience
- Crafting great headlines that get clicks
- Handling comments
- Sharing content on LinkedIn and beyond