Learn how to view your reports once your sponsored content is running. Discover how to view your impressions, clicks, social actions, and conversion tracking if you have that setup.
- [Instructor] Once your Sponsored Content are running, you're going to want to start looking at your reports. Within Campaign Manger the first thing we'll do is select the account that we're interested in reviewing the reports for. Now at a high level, when you enter your account, you're going to look at impressions, clicks, social actions, and if you have conversion tracking and lead in form set up, you'll look at the conversions and the leads. You'll look at these metrics over time for all of your campaigns associated with that account. Now in the above graph, you'll notice that you can select All campaigns, or Sponsored InMail campaigns, Sponsored Content campaigns, or text ads.
You can also adjust your date range. Remember to ensure to adjust your date range to All Time or a custom time if your campaign ran more than 30 days ago. You can also filter it by the different status. So On, Off, as well as those campaigns that are in Draft form or Archived. Now an account level view might be particularly useful when you're interested in an aggregate view of all of your campaigns over time. But a lot of times you're going to be running many campaigns that don't necessarily have things in common. And therefore aggregate view is not always that helpful.
So instead you'll want to look at reports that are oftentimes in a specific campaign itself. Now if you scroll down in the table below, you'll choose the campaign that you're interested in. Within this view you now have the opportunity to review the data to a specific campaign. Along the top of the screen, you're going to have several options. All the reports that you're looking at are going to allow you to interact with them in a very similar manner. You're going to be able to choose the date range, the status of the campaign, as well as what metric you'd like to see inside of the graph.
Now if I scroll down, I'll be able to see the table view which will show me the ads associated with this particular campaign. And I can review the impressions, clicks, click-through rate, and so on for the particular campaign. If you wanted to have multiple ads running within this campaign in AB testing, this is where you'd see your results. Now clicking into Social Actions will show you more things like likes, comments, but additionally your shares and follows, as well as other clicks to indicate what social actions took place within that particular ad. Leverage these reports as way to understand what's going on with your particular campaign.
These are useful if you're running multiple creatives with one particular campaign. You can identify a winner easily and optimize around that. You might also use this to understand the various click-through rates as you compare campaigns, one against the other. Review these metrics often, especially when your campaigns are running, so that you can get a sense if things are trending in the direction that you want them to. Or if it's time to pull the plug early, re-optimize, and run another campaign.
- Discovering content you already have
- Developing new content
- Promoting content through your employees
- Creating a campaign
- Navigating the Campaign Manager ads platform
- Creating a new Sponsored Update campaign
- Creating a new Lead Gen Form campaign
- Setting a budget and schedule for your campaign
- Adding conversion tracking to a campaign
- Campaign reporting
- Optimizing your campaign
- Rich media and targeting best practices