From the course: Social Selling with LinkedIn
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Listening to your accounts and buyers - LinkedIn Tutorial
From the course: Social Selling with LinkedIn
Listening to your accounts and buyers
- [Instructor] Your buyers are inundated with generic cold emails, messages, and direct messages on a daily basis. If you asked yourself, why is this the case, well, it's simply because it's the quick and easy thing to do. In this day and age, sellers that take the time to truly listen and learn their buyers' motives, pains, and company's goals are top-performers because they personalize their outreach. What does social listening actually mean? Social listening is the process of proactively finding and learning relevant pieces of information to understand what your buyers or customers truly care about. A good place to begin learning about your customers is the two by two social listening strategy. The concept is easy and goes as follows. Find two things about your buyers in two minutes or less. When executing on the two by two social listening tactic, the one to identify or find an insight about your buyer's company and one about themselves. It's that easy and simple. Once you do your…
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