Join Garrick Chow for an in-depth discussion in this video LinkedIn tools you can use, part of Growing Your Small Business with LinkedIn.
- [Instructor] Now let's take a look at several great LinkedIn tools and resources you can use to improve your client acquisition efforts. First, pay close attention to the who's viewed my profile feature. Based on the information in your profile, people are finding you when searching on LinkedIn for professionals and resources they need. This feature of the platform gives you insight into who is finding you and how they're doing so. When you see that a person who could be a valuable member of your network has viewed your profile, consider it the perfect opportunity to reach out and send an invitation to connect.
Second, let people see inside your business by sharing videos. People do business with people they know, like, and trust. Video is a great way to do this quickly. Video content is informative, fun, and always boast the highest engagement rates. As LinkedIn videos are an increasingly popular content choice, be sure to utilize videos in your profile as often as possible. You don't need expensive equipment or a lot of time. The videos you shoot on your smartphone or tablet are fine. Third, give your audience an opportunity to see and share your valuable content.
SlideShare allows you to create, embed, and share presentations in an engaging visual format. Whether it's a PDF file, a PowerPoint presentation, or an infographic, the SlideShare platform allows you to present your content in a series of slides designed to engage your viewers. Ideal customers will have an opportunity to experience the benefit of your expertise when you share visually interesting content that addresses specific challenges they're facing. Fourth, instantly make connections that grow your network and increase your leads by using LinkedIn messaging.
LinkedIn messaging gives you the ability to contact your first-degree connections directly by clicking the message button on their profile introduction card. For second and third-degree connections you'd like to reach out to, you can message through InMail, which is a paid service that requires you to have a premium membership. Note that you're not allowed to send LinkedIn messages to out of network members even through InMail, but you can send them an invitation to connect. Number five, use LinkedIn's professional services marketplace. This resource helps you locate the best freelancers and independent professionals in your region with any specific radius.
These professionals can provide marketing support, IT services, graphic design, writing services and more. For example if you were looking for a copywriter, you could go under writing and editing and here click copywriting and after narrowing down your choice further by selecting specific options, ProFinder will put you in touch with several matching professionals based on your search criteria within 24 hours. This is a great way to find high-quality vendors to support your marketing needs or other internal projects. If you'd like to apply to be a service provider yourself, go to linkedin.com/profinder/pros.
- Optimizing your LinkedIn profile
- Building your brand
- Creating a strong network
- Networking like a pro
- Turning leads into clients