Join Oliver Schinkten for an in-depth discussion in this video LinkedIn Groups, part of Learning LinkedIn.
- [Instructor] In this video, let's take a look at LinkedIn Groups. Recently the LinkedIn Groups feature was updated, and improved and for this reason I decided to create a new video showcasing these updates. Now if the LinkedIn interface looks slightly different in this video, it's because it is a little newer. LinkedIn Groups are trusted communities where professionals can exchange knowledge, as well as give and get help with other professionals who share their interests and experiences. Currently I belong to about 20 different groups, and this means that I can see and participate in relevant conversations from these groups within my newsfeed.
It's also another great way for LinkedIn to customize my feed, and make my account more relevant to my interests. Let's take a look at how to access Groups. So, on my main homepage here, on the left navigation bar, I'm gonna scroll down and you'll notice a section that now says Your communities. From here it shows hashtags that I follow, and below this we have Groups, and it lists the different Groups that I belong to. Now if I wanna click on any of these Groups, it will bring me to that Group page.
For instance here, I'll click on Instructional Designers, where it brings me to the Instructional Designers Group. Here I can see in the middle any conversations that are taking place. On the right hand side I can see the different members, as well as information about the Group, the Group rules, Group owner, Group managers, and more. So, I want to back out of here, and go back to my main page. And on the left you'll see that about three different Groups appear, but below this I can click Show more, which will then show some of the other Groups that I belong to.
And from here on the bottom again, I can click on See all. If I do this, it will bring me to my Groups page that shows all of the Groups that I belong to, as well as, how many members are in them. So here I have all of those different Groups that I belong to. If you're an Admin of any of these Groups, the Group will be badged with Owner, or Manager, within this full list. To find other Groups to join, you can also use the universal search bar with any relevant keywords. Let's say for instance, that I wanted to join a group about product design.
I can go up here in the search bar, I'll type in product design, once I'm done I'll click on search. And then it gives me some additional filters that I can apply. And I do wanna do this because if I click on this dropdown menu here, I can select Groups, meaning that it will only bring up Groups that have the words product design in them. And here you can see is a list of those Groups, there's a whole page here as well as many additional pages that I can go to.
If I want to join one of these groups, I can go ahead and click on it, and then you'll see a Request to join button. Also below this you have the about the group, as well as, Group rules. If you find an existing Group that seems right for you, review the purpose of the Group, and the Group rules before requesting a join. Once you request a join, the Group Administrator will receive the request, and review your qualifications. If don't meet their criteria, they may deny your access. Also, note that all Group conversations are only visible to approved Group members.
Now, I'm gonna back up here again, and go back to my list of Groups. So I wanna go to my Groups page. I can also do this by going to the dial pad icon up in the top right, and then selecting Groups. This will also bring me then to my Groups page. Now if you can't find a Group for the community that you're hoping to join, you can create a new Group. So from this page, in the upper right corner, I have the Create a new group button, and if I click on it, it allows me to get started with creating it.
Before getting started with creating a new Group though, I suggest that you consider a few things, including a Group name, a description, and a few people in your existing network who would be a good fit for the community that you want to build. In this case I'm not going to start a group, so I'll close that out. I'm just gonna back out to my account. Note that you'll also be able to access your Groups from the LinkedIn mobile app as well. I recommend using these Groups as a way to share your insights, ask questions, and build meaningful relationships with like-minded professionals.
But be an active participant in the Groups. Don't use them to simply spam the people in the Groups, or to promote yourself, but try to make them win-win relationships, in which you contribute to the conversation, and are a resourceful member of the community.
- Creating an effective LinkedIn profile
- Configuring a public profile and profile URL
- Finding and adding connections
- Exploring messages
- Navigating LinkedIn Groups
- Following companies and influencers
- Exploring the feed
- Publishing articles
- Configuring privacy settings
- Exploring account types
Skill Level Beginner
Q: This course was updated on 02/16/2018. What changed?
A: New videos were added that cover exploring company insights and improving your search on LinkedIn.
Q: This course was updated on 10/17/2018. What changed?
A: The following topic was updated: LinkedIn Groups.