Join Garrick Chow for an in-depth discussion in this video Key terms to network like a pro, part of Growing Your Small Business with LinkedIn.
- [Instructor] Now that we're ready to dive into the many ways you can use LinkedIn to grow your network, let's take a look at the key terms we'll be covering in this chapter. Here, we'll be looking at degrees of connection, including first, second, and third degree connections, invitations and LinkedIn messaging. First, let's discuss degrees of connection. On LinkedIn, the members who are part of your network are called connections. LinkedIn designates connections by degrees, which are based on how other members are connected to you. A first degree connection is directly connected to you if you have accepted their invitation to connect, or if they've accepted your invitation.
When viewing a first degree connection's profile, you'll see a first icon next to their name in both search results and on their profile page. LinkedIn allows you to message first degree connections directly by clicking the message button on their introduction card. Second degree connections are the people who are connected to your first degree connections. Similar to the first degree connections, a second icon will appear next to their name in your search results and on their profile. You can't message second degree connections directly, but you can send them an invitation to connect. Then we have third degree connections and these members are connected to your second degree connections.
Like the first and second degree connections, you'll see a third icon next to their name in search results and on their profile. The final two categories of LinkedIn members are members of your LinkedIn groups and out of network members. Group members are considered part of your network because you belong to one or more of the same groups, so you can contact them by sending a message through LinkedIn. An out of network member, on the other hand, falls outside the previous categories. You can't message these members, but you can send them a personalized invitation to connect. So, an invitation is a request for a member to join your network.
If they accept your invitation, they'll become a first degree connection. You can send an invitation to connect to any member on LinkedIn, although they might not accept your invitation if they don't know you. There are several ways to improve the odds that they'll connect with you, however, and we'll go over those a little bit later. Finally, there's LinkedIn messaging. This enables you to send a LinkedIn message to a member by clicking on the message button on their introduction card, which you're allowed to do with first degree connections.
- Optimizing your LinkedIn profile
- Building your brand
- Creating a strong network
- Networking like a pro
- Turning leads into clients