Join Garrick Chow for an in-depth discussion in this video Key sections of an optimized profile, part of Growing Your Small Business with LinkedIn.
- [Instructor] Now that we understand how important optimizing your LinkedIn profile is for personal brand building, let's take a look at some of the key sections of the LinkedIn profile we'll be covering later in this chapter. They are the introduction card, the summary, the headline, skills and endorsements, and recommendations. The introduction card is the top section of your LinkedIn profile, and it's one of the first things people see when they view your profile. Your introduction card displays your current professional status. This where you introduce yourself and showcase what you want people to know about you right away.
Next is your headline. Your professional headline is the text below your name in the introduction card on your profile. It's displayed in other members' search results and it can be different from the title of your current position. In fact it should be. The best LinkedIn headlines provide an insightful overview of what your about as a professional in just a few words. This shouldn't just be a repeat of your job title. Instead, use the headline area to explain what benefits or value you can bring to customers. Next we have skills and endorsements.
A skill endorsement is when you list a skill, such as project management for example, in the skill section of your profile, and one of your first degree connections validates it. They do so by clicking on the plus sign next to your listed skill. When a connection endorses your skills, it lets customers, clients, and prospects know that your professional colleagues verify your expertise. And then we have recommendations. A recommendation is a written statement of endorsement received from a connection which then appears on your profile. Recommendations are the ultimate in social proof as they let everyone who views your profile know specifically what your connection values about you as a professional.
Maybe they'll share a great customer experience, or detail how you and your company solved a pressing problem. You can request recommendations from your connections by sending them a personalized message.
- Optimizing your LinkedIn profile
- Building your brand
- Creating a strong network
- Networking like a pro
- Turning leads into clients