Utilize the powerful LinkedIn search filters in order to narrow down your searches and find more focused results. Once you begin searching the platform, you will be able to narrow searches by the account type, location, company, school, and more.
- [Instructor] When using the LinkedIn platform to look up people, companies, jobs, groups and more you have access to powerful search filters, which I highly recommend utilizing. In this video, we'll take a look at some tips and insights on how to improve your searches in LinkedIn. The first thing we'll look at are filters, which you can use when searching. Let's say in this case that I want to look up product managers in the Santa Barbara, California, area. So I'm going to start out by typing in product manager up at the top. And then I'll hit search. When I do, notice that the number of results I receive are 1,735,818, which is a ton.
However, once I begin the search notice the search filters that appear below it. So here I could choose between people, jobs, content, or I have more categories. And in this case I'm looking up people. So I'll click on that. And then I have some other things that I can filter it by. I have location, connections, current companies, and more. Now in this case I wanted to find product managers from the Santa Barbara, California, area. So I'm going to click on locations. And here I can choose the place where I want to search. And in this case they recommend some.
However, for me United States is too broad. So I'm going to type in here Santa Barbara. And as you can see it brings up the Santa Barbara, California, area. I'll click apply. And that brings my results down to 768, which is much more manageable. Now, I could go ahead and filter this even further. Let's say for instance for connections that I wanted to filter out just my first connections, or people that I'm directly connected to. I'll do that. Click apply. And now I've narrowed that down to four specific people.
So, using the filters is a great way to really narrow your search and find exactly what you're looking for. When using a recruiter or sales navigator premium account, you can also filter searches by years of experience, functions, seniority level, interests, company size, and when they joined a company, allowing you to perform even more powerful searches. Also notice that some older platforms may have the search filters which appear on the right hand side of your account. Now a couple other tips that can help you when using the LinkedIn platform to search, is to utilize boolean modifiers and search operators.
Let's take a look at these. The following boolean modifiers can be used on the LinkedIn platform. Quotations. Parenthesis. And the terms not, or, and and. And notice that when using the modifiers not, or, and and, they must be written in all capital letters. Let's take a quick look at how to use each of these. First quotations can be used to find exact phrases. For example, if I type in product manager, which I did up here, it's going to find anyone who has the words product in their profile, and manager in their profile.
By putting the phrase in quotations, which I'll go ahead here and do, it's going to now tell the search engine that I want to find anyone who has the terms specifically product manager with those two words together in that order in their profile. So if I hit search on that, it will narrow that down. Now in this case, it's still four because those people did have product manager in that specific order. But this is a great way to narrow your searches and make sure that the searches are more relevant to what you're looking for. Now the modifiers not, or, and and can help to narrow searches even further.
Say for instance that we want to find someone who has the word manager in their account, but not the word CEO. So for whatever reason we want to find someone who's a manager but does not have the term CEO in their profile. What I can do is type in manager here. And next to it I'm going to type not, in all capital letters. And then put CEO. I'll do that. And hit search. And it's going to show me anyone who has the term manager but not CEO. And notice when I did that, I still have these filters turned on.
If I want them off, I'm going to have to go in here and uncheck them. You'll see that my results here are very filtered. But that's because these filters are still relevant to the search that I'm doing. Now let's say that I want to find someone who has vice president in their profile. But I realize that they may have it listed as VP. So they may have abbreviated it. In this case, I can use the or modifier. So I'm going to go in here and type in vice president, and I'll put that in quotations so it stays together, and I'm going to put or VP.
And what this will do is help to find anyone who has the term vice president or VP. So if either one of those appear, they will appear here in my search. For the word and you can combine search requirements. If I wanted to find an account that has both product manager and vice president in it I could use parenthesis to improve it. And let's take a look at how. So first I'm going to type in product manager. And I'm putting this quotes so that those words are together. Now, I want to type in and because I want to find someone who also has vice president in their profile.
Now I realize however that they may abbreviate it. So what I'm going to do is I'm going to set this second part of the equation in parenthesis. I'll put the parenthesis. And them I'm going to type in, in quotes, vice president or, and I need to capitalize that, VP. And end with a parenthesis. So that's all enclosed. Now if we take a look at this, you'll notice up here that it's telling me I want to find an account that has product manager, and either has the term vice president or VP in it as well.
So that's how I can use the parenthesis. To learn more about using boolean modifiers on LinkedIn, you can access the using boolean search on LinkedIn article in the help center. Another tip for narrowing your searches is to use search operators. The following search operators are supported on the LinkedIn platform. First name, which finds members based on a first name. Last name. Title. Company. And school. So you can use one of these search operators, followed by a colon, to get a more specific result.
Let's go take a look at how to do this. So back in my LinkedIn account here, I'm going to go ahead and clear the filters. So on the right I'm going to click clear filters. And now I'm going to go in here and do another search. In this case however, I could put in the following. Let's say for instance title, followed by a colon, and, not a space here, but manager. And what it's going to do is find any account that has the word manager in that person's title. I'll hit search. And it will give me that result. Again, I could to another one.
Let's say for instance company, colon, no space here, and then Microsoft. And what this is going to to is to find anyone who works or has Microsoft as the company that they work at. Another one I could do is school. I'll go in here and type in school, colon, and put Harvard for instance. And in this case, it will find anyone who has attended Harvard and has that in as their school. So by using these search operators it allows me to find specific things within an account and then search for those.
So I also could use these in combination with boolean modifiers. For instance, let's take a look at an example of this. I'm going to type in title, colon, and then I want to put vice president. I put that in quotes. I'll click on a space. I'm going to type company, colon, and then here not a space. And in this case I'm going to put in parenthesis because I want the company to either be Microsoft or Amazon or Google.
I'll end with that parenthesis. And then hit search. And it will show me all of those results. Notice that in all of these there's something really important. You do not use a space between a search operator, the colon, and the search term. But you do put a space in between the different searches. So up here in between title vice president, I do not want to put a comma. However, I do leave a space and then put in the next requirement, which was the company that they work at. To learn more about these, you can access the using search operators article in the LinkedIn help center.
In know that go a little complex, but I think it's important to go over these search tips. Learning to improve your searches on LinkedIn can really help you to leverage the platform and find exactly what it is that you're looking for.
- Recognize how to choose which industry you are in when setting up your LinkedIn account.
- Name the two options you have for writing your LinkedIn profile summary.
- Explain how LinkedIn lists your skills based on endorsements.
- Recall what recommendations on LinkedIn profiles are compared to.
- Identify the new messaging service in LinkedIn that allows you to instantly communicate with other users who are online.
- Recognize the benefits of using private mode in LinkedIn.
Skill Level Beginner
Q: This course was updated on 02/16/2018. What changed?
A: New videos were added that cover exploring company insights and improving your search on LinkedIn.
Q: This course was updated on 10/17/2018. What changed?
A: The following topic was updated: LinkedIn Groups.