Use the LinkedIn powerful search filters in order to narrow down your searches and find more focused results. Once you begin searching the platform, you will be able to narrow searches by the account type, location, company, school, and more.
- [Instructor] When using the LinkedIn platform to look up people, companies, jobs, groups and more, you have access to powerful search filters. In this video, we'll take a look at some tips and insights on how to improve your searches in LinkedIn, and the first thing we'll look at are the filters that you can use when searching. I'm inside of Zachary's account and we're going to search for some people to connect with. Let's say in the case that I want to search for people who have marketing in their profile who are from the Santa Barbara, California area. So, what I'm going to do is go up to the search bar up at the top and I'll type in marketing.
I'll hit Enter or you could click on Search and it brings up our results. Now, notice here that below this, we now have some filters. We could filter it by People, Jobs, Content, Companies, Groups, or Schools. In this case, I'm looking for people, so I'm going to click on People. Now, when I do this, you'll see that I have 43 million results that were produced, so this doesn't narrow it down very much. So, on the right-hand side, we have access to some other filters. We can filter it by the Connection type, Keywords, Locations, Current Companies, Industry and more.
So, I'm going to go ahead here and narrow this down by Location, and here, I already have a Santa Barbara, California filter created. If you wanted to add a location, you could easily click on Add, start typing one, and it will bring that up. I'm going to click here on Santa Barbara, California and notice now that it narrows this down to 19,700 results, so this is a great way to narrow down your searches. Now, I could take it one step further and go to Schools, and say people who went to UC Santa Barbara.
Click on this and it now narrows it down to under 5,000 results. So, as you can see, using these search filters is a great way to narrow down a search, whether you're looking for a person, company, school, job, group, or resource on the LinkedIn platform. By entering in some of these parameters, you can reduce the number of search results and find exactly what you're looking for. Now, a couple other tips that can help you when using the LinkedIn platform to search is to utilize Boolean modifiers and search operators. The following Boolean modifiers can be used on the LinkedIn platform: quotations, parentheses, and the words NOT, OR, and AND.
And notice that when using the modifiers NOT, OR, and AND, they must be written in all capital letters. Let's take a quick look at each of these. Quotations can be used to find exact phrases. For instance, if I type digital marketing into the search bar, it's going to find anyone who has the words digital in their profile and marketing in their profile. By putting these in quotations, I tell the search engine that I want to find someone who specifically has digital marketing with these two words together in that order in their profile.
So, I'm going to go ahead and put parentheses around that, and now it's going find people with exactly digital marketing in their profile. Now, the modifiers NOT, OR, or AND can be help to narrow searches as well. Say, for instance, that we want to find someone who has the words marketing manager in their account, but not the word CEO. Well, we can easily go up here, I'll put in quotes marketing manager and then next to it, I'm going to put NOT in all capital letters and CEO. So, this will help me to find any accounts that have the words marketing manager, but do not have CEO in it.
Next, let's say I want to find someone who has website design in their profile, but I realize that they may have listed it as web design. For this example, I could use the modifier OR. So, in here, I'm going to go in and I'll put website design OR, and then in quotes, I'll put web design. And what this is telling the search engine is to find any profile that has either website design or web design in it. Finally, for the modifier AND, you can combine search requirements.
For instance, I could type in digital marketing. I'll go in here and do that, and then use the modifier AND and put in another thing, such as social media. Now it's telling the search engine that I want to find profiles that have both digital marketing and the term social media in their profile, and it has to have both of those. Parentheses allow you to perform more complex searches using Boolean logic, similar to math equations with an order of operations.
And I know, I'm sorry for using a math analogy, but if I wanted to find an account that had the words digital marketing and website design, I could use parentheses to improve this. Let's take a look at how. So, first, I'm going to go over here and put in digital marketing, and then I also want there also to be website design, so I'm going to use the modifier AND, but now I want website design and I realize that that could either be website design or web design.
So, what I'm going to do here is put this all in parentheses on the right-hand side. Parentheses and then I'll put website design OR web design, and then I'll put another parentheses and this is telling the search engine that the account that I want to find, or the profiles I want to find, need to have digital marketing and then either need to have website design or web design in them. Using these Boolean modifiers can help you narrow down searches and help filter more relevant results.
To learn more about using Boolean modifiers, you can access the Using Boolean Search on LinkedIn article in the Help Center. Another tip for narrowing your searches is to use search operators. The following search operators are supported on the LinkedIn platform: firstname, lastname, title, company, and school. You can use one of these search operators followed by a colon to get a more specific result. For instance, I could type in here title colon manager and notice that I don't put a space between the search operator, the colon, and then the word, manager, so it's all together.
I'll hit Enter and then it's going to find profiles that have manager in that person's title. Now, I could do the same thing by typing in company. Let's say, for instance, I wanted company Microsoft, I can do this and I can also combine them. So, here I could also put company Microsoft, then a space, put school colon Stanford. What this will do is find any profiles in which someone has the company Microsoft in their profile and then, has attended the school Stanford.
Notice when I do this here that I don't have spaces between the search operators and the words, but I do have a space between the different searches that I have. So, in other words, there is a space between Microsoft and then school because this is a second part of that search. I don't want to put in a comma, but I do want to put a space in right here. To learn more about these, you can access the Using Search Operators article in the Help Center. Whew, I know, that got a little complex, but I think it's important to go over these search tips.
Learning to improve your searches on LinkedIn can really help you leverage the platform and find exactly what it is that you're looking for.
- Creating a LinkedIn profile
- Growing a professional network
- Following companies and influencers
- Sharing updates and articles
- Sending and receiving messages
- Searching for jobs
- Upgrading to LinkedIn Premium
Skill Level Beginner
Q: This course was updated on 10/18/2018. What changed?
A: The following topic was updated: LinkedIn Groups.