Join Garrick Chow for an in-depth discussion in this video How your LinkedIn profile helps your business, part of Growing Your Small Business with LinkedIn.
- [Instructor] Here's a quick break down of the many ways that optimizing your profile helps your business. First of all, your LinkedIn profile is the foundation of your individual professional brand online. It can serve as your digital network home base for connecting with prospects, customers and clients. Secondly, having a fully optimized profile helps you get discovered more easily in online searches. It also helps you to grow your network, as other members are more likely to connect with you if they see you have an attractive profile that positions you as an expert.
Third, a fully optimized profile lends you stronger credibility and visibility with key stakeholders and decision makers in your target market. Fourth, a fully optimized profile gives you the solid foundation you need to attract leads and prospects organically. And that's separate from any paid advertisements you might employ. This of course leads to new customers and increased revenue, which helps you reach your business goals faster. And five, with a fully optimized profile you stand apart from peers and competitors. When you maintain your best LinkedIn profile and keep it accurate and up to date, you demonstrate that you're a serious professional with credible expertise.
- Optimizing your LinkedIn profile
- Building your brand
- Creating a strong network
- Networking like a pro
- Turning leads into clients