Buyers look for salespeople who understand their business. Sales Navigator makes it easy for you to stay updated on the latest news about the companies you follow. In this video, Donna Alexander shows you how to use account pages as you prepare to meet prospects and make a sales match.
- [Instructor] We know that buyers are looking for salespeople who understand their business, so it's important to have the most relevant information about that company when you're going in to make a sales pitch or meet a prospect. That's where account pages come in. Let's do a quick search for an account page so we can see what we will find. From the account page, we have the opportunity to learn more about the organization in the About section. This will give us information that the company is providing to us so we can learn more about them.
To the right, we have tags and notes. Tags will allow you to highlight information that you will then be able to search on later using filters. A note is going to be free-form information that you want to include about the organization. Scrolling down, we see lead recommendations, how you're connected, and TeamLink connections. These are all in-roads for you into the company so you can start to make your presence known and do more business.
As you can see, the recommendations provided all fall within the geographical locations I'd listed in my sales preferences. This is how Sales Navigator is working for us to provide us with recommendations that will help us to do better business. Scrolling further down the account page, we see mentions in the news. This is going to be your one source of truth to see the information that the account is sharing publicly. To the right, you can then filter those updates so it makes the most sense for what you're looking for.
You can filter strictly by lead news or lead shares, so the information that the people that you are following are sharing, company shares or company news, information that the company itself is sharing, as well as suggested leads. Suggested leads are another way that Sales Navigator is providing you with potential recommendations within the company to help you continue to build your business. Further down, we seen people also viewed. This is a great way for you to continue to build your book of business by seeing other organizations that will be within the same scope so you can continue to build your lead list of accounts.
The account page is your source of truth on current or prospective companies that you want to do business with. This page provides you with the information you need to present yourself as a credible resource about the business and to act as a valued partner.
- Social selling
- Setting up Sales Navigator
- Using the mobile app
- Adjusting your settings
- Syncing with your CRM
- Working with accounts
- Finding saved prospects
- Unlocking out-of-network profiles
- Using InMail on Sales Navigator
- Using PointDrive