Discover how your buyers interact with your content through PointDrive. In this video, Donna Alexander walks through how to create personal and team presentations in PointDrive. She also shows the data insights gathered from every presentation, including total views, time viewed, and assets viewed.
- [Instructor] In the sales life cycle, understanding how your buyers interact with your content is key for continued relevant engagement. When you send a sales pitch via email it's hard to know just who else that message is going to. That is why PointDrive will be your best asset throughout the sales process. PointDrive improves the ways that sales professionals engage buyers with personalized outreach. PointDrive provides you with the ability to target, collaborate, and understand.
So, let's take a look at PointDrive now. By clicking on the link up in the corner, PointDrive opens in a secondary window. Here we see we've got the ability to look at presentations, both mine and Team, as well as Insights, and I can create a new presentation. Let's quickly look at what a new presentation looks like, so we can get a sense of the layout. The initial PointDrive template is fairly simple. So, you've got a nice background, your LinkedIn profile picture, title, and information is imported as well, and then you can start to build out your content.
You can include videos, DAGs, PDFs, URLs, and maps, and you can continually add new assets to keep buyers engaged throughout the deal cycle, but let's take a look at a completed presentation so you have an idea of what it looks like. Simon created a presentation to send to Don over at LinkedIn about some of the solar innovations that KinetEco was involved with. As we can see, he's provided some background on their summit, some information here on an article, as well as just some background info on the industry.
This PointDrive presentation is a great way to target key stakeholders with a branded presentation that reflects the organization as well as the sales pitch. But we also mentioned collaboration. So, let's take a look and see what that looks like. Going back up to presentations we can see that we have the option to look at Team presentations. So, for those of you who have a sales navigator team or enterprise license, you can see presentations that are shared with you. The idea here is that you can collaborate across the organization by sharing successful PointDrives.
This way, you can copy those presentations and then customize them for your own buyers. That way everyone can win. The other key with PointDrive is the ability to understand through Insights. Going up to our Insights task bar we're able to see information on the presentations that have been shared. This is where you get a good understanding of what content is resonating with your buyers. PointDrives tracking capability lists which pieces of content your target is reviewing as well as for how long.
Plus, since buyers are required to self-identify either through their LinkedIn login information or by providing their name and email, you now receive valuable insight into the buying committee when your presentation is forwarded to new viewers. PointDrive allows you to target the right buying committee through rich tracking capabilities. You'll be given insight into what buyers value by seeing what content they are reviewing, and you can engage buyers with personalized outreach throughout the sales life cycle.
PointDrive is your partner in targeted branding.
- Social selling
- Setting up Sales Navigator
- Using the mobile app
- Adjusting your settings
- Syncing with your CRM
- Working with accounts
- Finding saved prospects
- Unlocking out-of-network profiles
- Using InMail on Sales Navigator
- Using PointDrive