Learn how to use and the best practices for sending InMail and when contacting people outside your network. Donna Alexander walks through creating and crafting InMail.
- [Instructor] Previously, we looked at how to use a warm introduction to engage with a prospect. But what if you don't have that introduction? Thankfully, LinkedIn Sales Navigator comes with a built-in tool designed to help you engage with prospects in a warmer fashion. InMail. When you think of the benefits of InMail, these are messages that can be sent directly to another LinkedIn member you're not connected to. They are a direct link to someone without having to bypass a gatekeeper.
InMails have an average response rate of 13% to 18% compared to emails' three percent response rate. Let's send an InMail to Lisa now. There are two places on the profile that I can send the InMail. Within the Send InMail button, or below in the How You're Connected and TeamLink box, Send InMail. So let's go ahead and click this Send InMail link to send Lisa a message. We want to start with a compelling subject line.
This is how we're going to be able to get Lisa's attention. So thinking of something customized based on what we saw in the profile. So reading through Lisa's experience, I saw that she works at a museum that's of particular importance and significance, so I'm going to paste in the message that I created now. Referencing her experience at the San Angelico Museum of Contemporary Art. That's another aspect of the LinkedIn InMail that helps it to resonate with your target.
You want to make sure that the message is personalized, so review the profile, consider locations, interests, previous experience, different ways that you can establish a connection and build rapport. Then, you need to let people know what it is you're looking for. Establish that call to action. What is going to happen in terms of next steps? Then most importantly, make sure that you're brief. Since most messages are being read on mobile devices, just let them know why you want to engage and give them an idea of what comes next.
Within the InMail composition box, we have different ideas on icebreakers that you can start to include and build conversation starters. To note, you also receive a specific number of InMail credits based on your subscription type, and you can find the number of those credits in the top section of the Manage Your Account page. One thing to remember about InMails is that they're meant to be an introductory method of engagement designed to warm up your prospect to continued conversation.
Don't add a sales pitch or excessive information. Be thoughtful in your outreach so that your message is engaging. You want to use InMail to make a memorable first impression.
- Social selling
- Setting up Sales Navigator
- Using the mobile app
- Adjusting your settings
- Syncing with your CRM
- Working with accounts
- Finding saved prospects
- Unlocking out-of-network profiles
- Using InMail on Sales Navigator
- Using PointDrive