Join Garrick Chow for an in-depth discussion in this video How turning leads into clients helps your business, part of Growing Your Small Business with LinkedIn.
- [Instructor] The objective of every business is to profit from selling a product or service to a hungry market. LinkedIn is an ideal platform for small businesses to find leads that can be converted into paying customers. The connections that are made can lead to a steady pipeline of new prospects, leads and customers. There are several other ways that clients and customers help your business. First, they help you reach your personal and professional goals faster. If you're like most small business owners, you have goals such as upgrading your tools and equipment, increasing your marketing spend, paying off loans, expanding your operation, and being able to save more.
And of course a steady revenue helps you achieve those goals. Second, converting leads into customers means you can afford to hire more people to help run the business. Whether your team includes full time employees or freelancers, being able to bring in extra help allows the operation to run more smoothly, allows for scheduling flexibility, enables you to service customers faster and more efficiently, prevents an overworked and burned out staff, and frees up time for you to focus less on day to day tasks and more on strategically growing the business.
Third, your customers and clients give you more freedom. When your business has reached the point where it can depend on predictable revenue through repeat business and referrals, you and your staff experience decreased financial stress. A small business that doesn't have to worry about making payroll or covering the bills is a business that can focus on nurturing leads and building client relationships. And fourth, a steady stream of clients allows you to take more time off to do the things you enjoy. Whether that's a hobby you love, a charitable cause you're passionate about, or simply spending more time with friends and family.
The knowledge that your business is bringing in clients consistently gives you the piece of mind that every business owner craves.
- Optimizing your LinkedIn profile
- Building your brand
- Creating a strong network
- Networking like a pro
- Turning leads into clients