Today’s buyer has access to information including listings at their fingertips and on their iPhone. However, the role of a real estate agent is still needed throughout the buying process. In this lesson, learn how today’s most successful agents are leveraging social media for promotion and prospecting as you discover how Facebook, Twitter, LinkedIn, and Instagram are the go-to channels for your social media strategy.
- In the golden era of real estate sales, agents would rely on front yard signs and printed newspaper classifieds to market their listings. Today consumers have access to listings digitally through online websites, mobile apps, and social media. For example, a quick search for #atlantahomes on Instagram reveals over 68,000 posts which are mainly from realtors including galleries of multiple photos, which you would commonly see on an MLS listing, and video tours too.
Instagram is the new newspaper classified ad. However, it's free and updates in real time. As seen in the following example, real estate agent @myiah_showshomes posts an image of her listing and spells out the critical features of the property, including its location, number of bedrooms, and a call to action to call her to schedule a showing. The savviest real estate agents are implementing the same strategies that previously worked on traditional mediums and repurposing them digitally through social media.
For example, posting a photo of the exterior of a home on Instagram with #city to attract local buyers as he or she would have done in the '80s, '90s, or early 2000s. Social networks like Twitter act as real-time search engines where you can type in a search phrase like looking to buy a house to find up-to-the-minute tweets which match that search phrase. Whenever you identify someone as actively looking to buy or sell or move, that's an opportunity to ask if they are already working with a real estate agent.
Even if it's not someone in your local market, you can always refer them to an industry colleague and be compensated for the referral. This is a real example of how easy it is to monetize using social media. Similar to Instagram, real estate agents are also taking to Twitter to share listings and personal brand content by using hashtags. Think of hashtags like categories which allow your content to be discovered in search results even if someone doesn't follow you.
By maintaining an active social media presence, you will increase your exposure and the possibility of being found by a digitally savvy homebuyer or seller.
- Technology and the real estate sales cycle
- Why personal branding matters
- Building a referral network with groups
- Optimizing your LinkedIn profile
- Creating engaging social media content
- Storytelling strategies for your next open house
- Writing compelling ad copy
- Best practices for boosting page content
- Using hashtags effectively