In this video, Maya shares recommendations and best practices for creating an engaging profile.
- Before you start publishing, you're gonna need to setup a profile on LinkedIn. Think of it as your professional story. It should reflect your experiences, your achievements, and your future goals. I'm gonna walk you through some ways to improve your profile and attract opportunity. Start with a professional photo. Members who include a profile photo get 21 times more profile views, and up to 36 times more messages. You don't need to enlist a professional photographer, although that would be nice, just make sure it's a clear good quality photo.
You can even use your mobile camera in front of a plain background. The things you want to avoid, low quality or fuzzy photos, or any cropped images. Next, list your current position. You want to make sure your profile is up to date and includes your title, company name, and time period. Members with up to date positions are discovered up to 18 times more in searches by members and recruiters. If you're just entering the workforce, it's critical to include your education, which is not only important to potential employers, but it can also help reconnect you with other students and alums.
Members who have an education on their profile are up to 17 times more likely to be found by recruiters. If you're currently in transition, rather than writing unemployed, add a title similar to what you want to pursue. So, for example, write marketing major open to marketing internships, or experienced photographer looking for freelance gigs. Also, you want to be sure to show the year and the date field. So, for example, 2016 to present. One way recruiters look for potential candidates is by searching for relevant skills.
So, you want to make sure that you maintain a list of relevant skills. This will help others understand your strengths, and match you with the right opportunities. Members with five or more skills listed are messaged up to 33 times more by recruiters and other LinkedIn members and receive up to 17 times more profile views. One tip, check that your skills are listed in the order of the strengths you want to be known for. LinkedIn will do the rest by targeting endorsers for the top skills you prioritized. The more endorsements you have for your skills, the higher you'll rank in search results.
Location, location, location. More than 30% of recruiters will use advanced search based on location. So, the more details you have, the more likely you'll be found and connected to your next opportunity. Finally, focus on the summary. This tends to be the hardest part of your profile, but it's really your opportunity to summarize your experience and your goals. You want to use this section to tell the story of who you are, your experience, the types of things you're interested in, and goals you would like to achieve.
Try to use 40 words or more to make your profile more likely to turn up in a future employer's search. A good tip, use keywords and skills featured in desirable job descriptions for your field. Oh, and don't be shy to add some personality. Nearly 40% of recruiters are looking for this. I've covered the most important sections, but you can also add things like honors and awards, organizations you're a part of, and volunteer experiences. Making small changes to reflect where you are now will increase your visibility and give recruiters and potential employers and connections more insight into who you are and what you do.
Keeping your profile up to date is key to not missing your next opportunity. For more tips on how to rock your profile and stand out to recruiters, visit students.linkedin.com.
Maya Pope-Chappell, news editor at LinkedIn, shows newly graduated college students and first-time jobseekers—anyone who is just beginning to build a professional presence and personal brand—how to succeed on LinkedIn. She explains why, what, and how to write. She helps you figure out what topics get the most traction and shares the best practices for building an audience and establishing your brand.
- Why publish on LinkedIn?
- Figuring out what to write
- Choosing a good headline
- Publishing best practices
- Promoting your work
- Addressing comments
- Rocking your LinkedIn profile