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How to create an A/B test

How to create an A/B test: LinkedIn Sponsored InMail
How to create an A/B test: LinkedIn Sponsored InMail

An important element to consider when planning your marketing campaigns is running A/B tests with most—if not all—of them. Learn how to set up an A/B test for your Sponsored InMail Campaign so that you can optimize the effectiveness of your message, and understand whether it's resonating well with your target audience.

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Skill Level Beginner
23m 13s
Duration
8,629
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Skills covered in this course
Enterprise Marketing Marketing LinkedIn

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