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How to create an A/B test

How to create an A/B test: LinkedIn Sponsored InMail
How to create an A/B test: LinkedIn Sponsored InMail

When you are planning your marketing campaigns an important element to consider is running A/B tests with most if not all your campaigns. In this tutorial learn how to set up an A/B test for your Sponsored InMail Campaign to optimize the effectiveness of your message to understand whether it's resonating well with your target audience.

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Skill Level Beginner
32m 23s
Duration
1,410
Views
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Skills covered in this course
Enterprise Marketing Marketing LinkedIn

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