Skip navigation

On September 14th, 2017, we published revised versions of our Privacy Policy, Terms of Service and Website Use Policy and published a Cookie Policy. Your continued use of means you agree to these revised documents, so please take a few minutes to read and understand them.

How to create an A/B test

How to create an A/B test: LinkedIn Sponsored InMail (2016)
How to create an A/B test: LinkedIn Sponsored InMail (2016)

When you are planning your marketing campaigns an important element to consider is running A/B tests with most if not all your campaigns. In this tutorial learn how to set up an A/B test for your Sponsored InMail Campaign to optimize the effectiveness of your message to understand whether it's resonating well with your target audience.

Resume Transcript Auto-Scroll
Skill Level Beginner
32m 23s
Show More Show Less
Skills covered in this course
Enterprise Marketing Marketing LinkedIn

Continue Assessment

You started this assessment previously and didn't complete it. You can pick up where you left off, or start over.

Start Your Free Trial Now

Start your free trial now, and begin learning software, business and creative skills—anytime, anywhere—with video instruction from recognized industry experts.

Start Your Free Trial Now